articles Flashcards
Briefly describe the “our possessions, our selves” article
main idea: possessions represent aspects of self worth, forming a possession self link
- losing significant possessions threatens identity
theories related to “our possessions, our selves article”
extended self
symbolic consumption
Belk’s theory where possessions become extensions of identity
extended self theory
possessions symbolize achievements, relationships, and values
symbolic consumption theory
briefly describe “self-construal and reference groups” article
main idea: consumers choose brands based on their associations with in and out reference groups
- brands enhance self-brand connections
what are the theories related to the self-construal and reference groups article
symbolic brands
in group preference
brands communicate identity and group belonging
symbolic brands theory
consumers reject brands associated with out groups to preserve self-identity
in group preference theory
briefly describe the “narrative processing and self-brand connections” article
main idea: ads that tell narratives create stronger self brand connections by mapping brand stories to consumer experiences
what are the related theories for processing and self-brand connection article
narrative processing
brand loyalty
consumers build stories to relate brands to personal goals
narrative processing theory
meaningful stories enhance brand attitudes and behavioural intentions
brand loyalty theory
briefly describe the “materialism and learning article”
main idea: high materialism among children reduces intrinsic motivation and academic performance
- material goals foster extrinsic motivation
what are the related theories to the materialism and learning article
motivation theory
values and consumption
material rewards align with extrinsic motivation, undermining mastery goals
motivation theory
