PDF 9: Media and Information Languages

Question 1

• are systems of signs, which create meaning.

Answer 1

Codes

Question 2

• are the generally accepted ways of
  doing something

Answer 2

Conventional

Question 3

_________ It comes from the French word meaning
type or kind.

__________ has been a major component in
understanding literature, theatre, fil, television,
and other art and media forms.

It can be recognized by its common set of
distinguishing features (codes and conventions).

Answer 3

Genre

Question 4

It is referred to the nature if your media exposure such as reading a book or a newspaper, watching a film or television
show, or surfing the Internet.

Answer 4

Communicative Event

Question 5

Genre helps audiences-readers and viewers—to
understand the text by merely looking at those
signs that you can recognize and interpret.

Answer 5

Role of Genre in Understanding
Media Messages

Question 6

Factors that may influence how
message may be understood

Answer 6

• One’s role in the society.
• Group purpose
• Professional and Organizational
  Preferences.
• Cultural Constraints

Question 7

Point out that “genre analysis is pattern-seeking rather than pattern-imposing.”

Answer 7

Hart (1986)

Question 8

It means that the genre already has embedded patterns of codes or sign that you will have to merely identify, rather than having to force your
own particular pattern just for you to be able to
understand the message of the genre.

Answer 8

Bhatia (1993)

Question 9

______ consist of sign ,that have meaning and the meaning are dictated by agreed
rules of interpretation.

Answer 9

Codes

Question 10

_________ affects the way codes are interpreted. For instance, a salutation in once cultural may be different in another.

Answer 10

Culture

Question 11

Social Code - Verbal Message

Answer 11

• Phonological
• Syntactical
• Lexical, Prosodic
• Paralinguistic

Question 12

Social Codes - Bodily Codes

Answer 12

• Bodily Contact
• Proximity
• Facial Expression
• Head Nods
• Gesture
• Posture
• Appearance

Question 13

Social Codes - Commodity Codes/Behavioral Codes

Answer 13

• Fashion, Clothing
• Cars
• Protocols, Rituals
• Role Playing, Games

Question 14

Types of Codes

Answer 14

Technical, Symbolic, Written

Question 15

It is ways in which equipment is used to tell the story
(camera techniques, framing, depth of fields, lighting and
etc*)

Answer 15

Technical Codes

Question 16

It show what is beneath the surface of what we see
(objects, setting, body language, clothing, color, etc. )

Answer 16

Symbolic Codes