PDF 9: Media and Information Languages Flashcards
- are systems of signs, which create meaning.
Codes
- are the generally accepted ways of
doing something
Conventional
_________ It comes from the French word meaning
type or kind.
__________ has been a major component in
understanding literature, theatre, fil, television,
and other art and media forms.
It can be recognized by its common set of
distinguishing features (codes and conventions).
Genre
It is referred to the nature if your media exposure such as reading a book or a newspaper, watching a film or television
show, or surfing the Internet.
Communicative Event
Genre helps audiences-readers and viewers—to
understand the text by merely looking at those
signs that you can recognize and interpret.
Role of Genre in Understanding
Media Messages
Factors that may influence how
message may be understood
- One’s role in the society.
- Group purpose
- Professional and Organizational
Preferences. - Cultural Constraints
Point out that “genre analysis is pattern-seeking rather than pattern-imposing.”
Hart (1986)
It means that the genre already has embedded patterns of codes or sign that you will have to merely identify, rather than having to force your
own particular pattern just for you to be able to
understand the message of the genre.
Bhatia (1993)
______ consist of sign ,that have meaning and the meaning are dictated by agreed
rules of interpretation.
Codes
_________ affects the way codes are interpreted. For instance, a salutation in once cultural may be different in another.
Culture
Social Code - Verbal Message
- Phonological
- Syntactical
- Lexical, Prosodic
- Paralinguistic
Social Codes - Bodily Codes
- Bodily Contact
- Proximity
- Facial Expression
- Head Nods
- Gesture
- Posture
- Appearance
Social Codes - Commodity Codes/Behavioral Codes
- Fashion, Clothing
- Cars
- Protocols, Rituals
- Role Playing, Games
Types of Codes
Technical, Symbolic, Written
It is ways in which equipment is used to tell the story
(camera techniques, framing, depth of fields, lighting and
etc*)
Technical Codes