PDF 7: Pointers of Intersection among Media Forms

Question 1

It is an “interaction of two or more agents or forces, so that
their combined effect is greater than the sum of their
individual effects. “ It is the rationale behind the concentration of media in one company or organization.

Answer 1

Synergy

Question 2

It is the combination of various elements to create a new
whole. It is a trend that cannot be done away with, because
the audiences are getting more fragmented.

Answer 2

Convergence

Question 3

Media type/form: Books

Answer 3

• E-books
• Print on demand (POD)

Question 4

Media type/form: Newspaper

Answer 4

• Online Version
• Mobile Application Version

Question 5

Media type/form: Magazine

Answer 5

• Online Publishing
• Custom Publishing
• Movement from print to
• Television (or vice versa)
• Advertorial

Question 6

Media type/form: Film

Answer 6

• Concept Movies
• Sequels, remakes, and franchises
• Television, comic book, and video games remakes

Question 7

Media type/form: Radio

Answer 7

• Digital Radio
• Internet-based radio and podcasting
• Radio on television (and vice versa)

Question 8

Media type/form: Television

Answer 8

• Video Cassette Recorders (VCR)
• Digital Video Disc (DVD)
• Digital Video Recorder (DVR)
• Digital Television or High-
• Definition Television
• Internet-based television
• Video on the Internet
• Interactive television
• Phone-over-cable
• Mobile Video
• Television Recording

Question 9

Media type/form: Video game

Answer 9

• Online Interactive Gaming
• Internet-capable handheld game devices
• Advergaming
• Advocacy Gaming

Question 10

Media type/form: Internet and the World Wide Web

Answer 10

• Functionalities of the traditional media moving to the Web platform
• Internet technology incorporated to mobile technology (e.g., smart phones
  and tablets). Internet connected, WIFI.