PDF 2: Media and Categories Flashcards
There are two elements
that are intrinsically
interconnected with the
concept of communication:
Media and Information
When you further study
communication in a more
advance level, you would learn
that one of the functions of
communications is to:
Inform
It is the collective communication outlets or tools that are used to store and deliver information or
data.
Media
The Four Categories of Media
- Media Modality
- Media Format
- Way of Transmitting
- Mass Media Form
It refers to the nature of message, whether it
is relayed using text, audio, video, graphics, animation, or a combination of any of these
things.
Media Modality
It is the way the data is arrange. A plan for the organization and arrangement of a
specified production. The material form or
layout of a publication.
Media Format
The data or message may be transmitted through radio waves (for audio) and light waves for other modalities.
Example: Electromagnetic or radio waves, light waves.
Way of Transmitting
It refers to the particular media technology to which the message is transmitted.
Example: TV, radio, print, Internet, telephone,
or mobile.
Mass Media Form
they regard information as
a “broad term that can cover data, knowledge derived from study, experience, or instruction, signals, or symbols.
UNESCO
The UNESCO, define literacy as the ability to identify, understand, interpret, create,
communicate, and compute, using printed and written materials associated with
varying contexts.
UNESCO
When you are literate,
you are expected to be
intellectually critical in
interpreting the things
that you see and
experience around you.
Media Literacy
It refers to the ability to recognize when information is needed and to locate, evaluate, effectively use, and
communicate information in its
various formats.
Information Literacy
It refers to the ability to understand and use information in multiple formats from a wide range of sources when it is presented via
computers and to a persons ability to perform tasks effectively in a
digital environment.
Technology Literacy
In psychology, ___________ is a treatment or process that diminishes emotional responsiveness to a negative, aversive or positive stimulus after repeated exposure to it.
Desensitization
According to _________ in his book Media Literacy, there is a need to be media and information literate to counteract “ the physiological
and psychological tendency (automaticity) toward many information.
Potter (2011)
