PDF 1: Models of Communication Flashcards
Communicare
“to share” or “to divide out”
“One of those everyday activities that is intertwined with all of human life so completely that we sometimes overlook its pervasiveness, importance, and complexity.”
Little John and Foss (2008)
In their book Practical Speech Fundamentals, “without
speech or oral communication, societies could not attain
levels of civilization; communities could not organize into living and working groups, mark and ritualize
practices and traditions, debate and decide difficult
issues, and transform society for its good. “
Bulan and De Leon (2022)
“Who says what to who through what medium” and with what effect”
Harold Laswell’s Communication Model (1948)
Incorporates the concepts of noise that refers to
anything that interferes with the message.
Shannon-Weaver’s Communication Model (1948)
They argued that instead of having a sender merely relaying message, you have a communicator who relays his or her account of a selection of events or views/voices in society.
Westley and MacLean’s Model of Communication (1957)
“someone perceives an event and reacts in a situation through some means to make available materials in some form and context conveying
content of some consequence.”
Gerbner’s Model of Communication (1956)
the communication happens
due to the need to share
understanding and
emotions.
Ritual or Expressive Model
This model explain that communication involves audience as “spectators” rather than participants or information receivers.”
(McQuail 2005).
Publicity Model
The reception models show that it is not just about
saying the message but also considering how the
message may be received because of factors that may
influence reception.
Reception Model / Berlo’s SMCR Model of Communication (1960)
The reception model of communication understand
communication as an open process, which means that
message send and received are open to various interpretation based on context and the culture of the receiver.
Schramm’s Model (1948)
