Passive Audience 📲

Question 1

Packard

Answer 1

Hypodermic syringe- direct

Says that the media acts as a hypodermic syringe penetrating directly into the minds of the audience as a drip

Question 2

Bandura

Answer 2

Bobo doll - direct effect

Children copy violent behaviours they see in the media, they are desensitised to violence

Question 3

Newson

Answer 3

Children desensitised to violence- direct effect

Children are more likely to do violent acts if they have seen it on the tv (e.g james bulger murder)

Question 4

Becker

Answer 4

Direct effect of media on Fiji

Analysed the effects of the introduction to the people of fiji, girls with tvs were 3x more likely to develop an eating disorder and after 3 years of having a tv, 74% of people found themselves too big

Question 5

Anderson

Answer 5

Studied the direct effect of violent music lyrics on people’s violent behaviour

Question 6

Cultural effects theory- gramsci

Answer 6

Indirect

Media effects depend on your gender, age, ethnicity and class

Question 7

Postmodernist view

Answer 7

The media can blur reality