Paper 2: Commercialisation Flashcards
What factors lead to the commercialisation of contemporary physical activity and sport?
Increased spectatorship = Increase commercialisation
- spectators pay to watch
- increased demand to ensure satisfaction with standard of performance and match-day experience
Media interest increased
- post-match reviews
- analysis
Professionalism
- improved quality
What are the positive impacts of commercialisation on coaches?
- Increased salary as more money in game
- More modernised equipment and facilities
- Attract better players to clubs in sports where transfer fees are involved, improving quality of team
What are the negative impacts of commercialisation on coaches?
- Players’ agents becoming more involved in their player’s financial life, act as a barrier
- Salary disputes among team members can disrupt cohesion
- Players’ sponsorship commitments may make them unavailable for selection
What are the positive impacts of commercialisation on officials?
- Rules can be changed to make the game more watchable and easier to manage
- Salary of the official can increase
What are the negative impacts of commercialisation on officials?
- Increased scrutiny regarding their performance
- Players more likely to cheat to achieve the greater rewards of sport
What are the positive impacts of commercialisation on sport?
- Increased coverage
- Increased financial strength
- The competition organisation is improved
- New competitions are created
What are the negative impacts of commercialisation on sport?
- There is a bias against minority sports
- Business becomes a priority over sport
- Sports become reliant on the media
What are the positive impacts of commercialisation on performers?
- Earning potential has greatly increased
- Role model status
- Improved facilities, training equipment etc. from increased revenue
What are the negative impacts of commercialisation on performers?
- Changes to the competition format and competitions have resulted in teams playing more games per season, increase fatigue and injury
- Greater interest in private life
- Sponsor has negative image, then performer can be perceived less favourably
What are the positive impacts of commercialisation on spectators?
- Increased range of viewing opportunities
- Increased opportunities to see live games due to increased amount of competitive matches
What are the negative impacts of commercialisation on spectators?
- Over-commercialisation can cause some spectators to dislike the changes to traditional rules and different timings of events
- Constant exposure can become tedious
- Business interests may impact on spectatorship of the sport, e.g. more adverts and breaks in play
What are the positive impacts that the media have on individual sports?
- Increased popularity results in higher participation rates
- Promotes a healthy, active lifestyle
- Improves the brand of popular teams
What are the negative impacts that the media have on individual sports?
- Minority sports receive less coverage
- Less money made through spectators entering the stadium for live events
- Less of the public participating in sport, resulting in less talent being developed
What are the positive impacts that the media have on performers?
- Increased potential to become a role model
- Increased earning potential
- Comments from the media can motivate a performer to improve their performance
- Consistently talking to the media helps to improve communication and public relations skills
What are the negative impacts that the media have on performers?
- Increased pressure for a good performance can lead to increased stress levels and the likelihood of injury
- A greater interest in a performer’s private life means that the performers have no escape from the media’s attention
- Female sport stars are sometimes viewed as fashion icons rather than appreciated for their sporting talent
