Commercialisation and the Media Flashcards
What is the golden triangle?
The golden triangle refers to the relationship between sport, media and sponsorship, and how each is reliant on the others to grow.
What are the positive impacts of commercialisation on sport?
- Increased coverage
- Increased financial strength
- The organisation of competitions is improved
- New competitions are created
What are the negative impacts of commercialisation on sport?
- There is a bias against minority sports
- Business becomes a priority over sport
- Sports become reliant on the media
What are the positive impacts of commercialisation on performers?
- Earning potential has greatly increased
- Role model status
- Improved facilities, training equipment, etc. from the increased revenue
What are the negative impacts of commercialisation on performers?
- Changes to the competition format and number of competitions has increased the rate of fatigue and injury for performers
- Greater interest in private life, no escape from media attention
- Media can alter the organisation of the sport to suit viewers, rather than considering effect on performers.
What are the positive impacts of commercialisation on the audience?
- Increased range of viewing opportunities
- Increased opportunities to see live games due to the increased number of competitive matches
What are the negative impacts of commercialisation on the audience?
- Sports have gone away from their original purpose and meaning
- Clubs treat fans as a business opportunity rather than rewarding their loyalty
- The continuous number of games can seem tedious
What are the positive impacts of commercialisation on the coach?
- Coaches have improved facilities and equipment at their disposal
- There are more coaching jobs available due to greater revenues at clubs
What are the negative impacts of commercialisation on the coach?
- Players may be distracted by commercial interests which can impact their ability to work
- May be commercial pressures to play certain players or play in a more entertaining way
What are the positive impacts of commercialisation on the officials?
- Officials have greater resources available to them as it is important that they maintain the integrity of the sport in order to maintain its popularity.
What are the negative impacts of commercialisation on the officials?
- A ‘win at all costs’ attitude can increase deviance and therefore make the officials job harder
- Greater pressure on officials due to the economic cost to a team or athlete if they make a poor decision which affects the outcome.
What factors lead to the commercialisation of contemporary physical activity and sport?
- Professionalism
- Growing public interest and spectatorship
- More media interest
- Advertising
- Sponsorship
What 4 types of sport coverage is there?
- Television
- Radio
- Internet
- Written Press
What is terrestrial television?
Fewer games are broadcasted this way due to terrestrial TVs inability to compete with satellite companies for the broadcasting rights for many sporting events.
What is satellite television?
Satellite often requires a fixed term contract. Show many sporting events, unavailable to those who do not have the disposable income required to pay for the services.
