Globalisation of sport

Question 1

What are the three aspects of the golden triangle?

Answer 1

• Media
• Sponsorship
• Sports/governing bodies

Question 2

How does sponsorship and sport effect eachother?

Answer 2

• Teams can receive funding which helps them to become successful
• Successful sports teams provide a platform for companies to promote their products
• Reputation of a sport /sponsor can be damaged if the other is involved in a controversy, e.g. doping in cycling.

Question 3

How does sponsorship and the media effect eachother?

Answer 3

• Media coverage provides a platform for sponsors to promote their product to a large audience.
• Sponsors pay high prices to have adverts broadcast during popular sporting events

Question 4

How does media and sport effect eachother?

Answer 4

• Popular sports have a positive impact on the media by increasing viewership
• The media can increase the popularity of certain sports which are covered in detail
• Other sports may become less popular due to a lack of media coverage.