OPERATIONS: Role Flashcards
1
Q
What is cost leadership?
A
Producing goods at the lowest possible cost whilst still being acceptable to customers.
2
Q
What is cross-branding?
A
When two brands work together to create a new product that uses both brands like the Woolworths–Caltex alliance.
3
Q
What is the interdependence of operations and finance?
A
Finance is required for inputs, machinery, etc.
4
Q
What is the interdependence of operations and HR?
A
Technologies in operations process change the way employees conduct their jobs.
