OCT 10 Flashcards
Medla
•Any forms or vehicles that carry, present or communicate i_________n
-includes newspapers, periodicals, magazines, books,
pamphlets, skywriting, web pages and posters
Medla
•Any forms or vehicles that carry, present or communicate information
-includes newspapers, periodicals, magazines, books,
pamphlets, skywriting, web pages and posters
Media Effects
Short-Term Media Effects:
INTENDED: e.g., cocoa puffs
UNINTENDED: e.g., violent video games
Media Effects
Short-Term Media Effects:
INTENDED: e.g., cocoa puffs
UNINTENDED: e.g., violent video games
Media Effects
Long-Term Media Effects:
INTENDED: e.g., Sesame Street
UNINTENDED: e.g., desensitization to violence
Media Effects
Long-Term Media Effects:
INTENDED: e.g., Sesame Street
UNINTENDED: e.g., desensitization to violence
The History of Media
•Town crier; royal messages sent by h__________k
•—1450 Johannes Gutenberg developed movable type for the printing press
-beginning of the ‘mass media’
‘—18_0s — silent film, radio
19_0s-television
The History of Media
•Town crier; royal messages sent by horseback
•—1450 Johannes Gutenberg developed movable type for the printing press
-beginning of the ‘mass media’
‘—1880s — silent film, radio
1930s-television
Media & Hegemony
Antonio_Gramsci: Prison Notebooks (1929-1935)
-Why did Marx’s prediction of a working-class
r_________n never materialize?
-H_______y. Dominant group wins the voluntary
consent of popular masses
-unlike domination, which uses state f____-e,
hegemony works through families, schools and the
media
Media & Hegemony
Antonio_Gramsci: Prison Notebooks (1929-1935)
-Why did Marx’s prediction of a working-class
revolution never materialize?
-Hegemony. Dominant group wins the voluntary
consent of popular masses
-unlike domination, which uses state force,
hegemony works through families, schools and the
media
Conflict Theory & Media-Studies
-emphasize how media institutions involve p____r and
reinforce i__________y
e.g., news coverage of conflict s________s
Emphasize the impact of globalization
e.g., overwhelming dominance of American film
industry
2 Approaches
C_______l Studies
Political E_____y Studies
Conflict Theory & Media-Studies
-emphasize how media institutions involve power and
reinforce inequality
e.g., news coverage of conflict scenarios
Emphasize the impact of globalization
e.g., overwhelming dominance of American film
industry
2 Approaches
Cultural Studies
Political Economy Studies
—Critical Theories of Media
Cultural studies:
Media
- emphasizes the importance of the i_______y embedded in media content and interpretation by audience members
- also looks at efforts to c______e media representations
- suggests a_______e messages
—Critical Theories of Media
Cultural studies:
Media
-emphasizes the importance of the ideology embedded in media content and interpretation by audience members
-also looks at efforts to change media representations
-suggests alternate messages
Critical Theories of Media
Cultural Production Perspective Who decides what's n\_\_s? Who influences news p\_\_\_\_\_\_\_\_n? Who determines the d\_\_\_\_\_\_\_\_\_e? Media "the facts, just the facts, and nothing but the facts" ??
Critical Theories of Media
Cultural Production Perspective Who decides what's news? Who influences news production? Who determines the discourse? edia "the facts, just the facts, and nothing but the facts" ??
Critical Theories-of-Media
Political Economy perspective:
•focuses on ownership/c_________l of the media
and o_________n of subordinate groups
•addresses issues such as media o_________p, the
state and media policy, globalization, conflict
over ownership, policy, and globalization
Critical Theories-of-Media
Political Economy perspective:
•focuses on ownership/control of the media
and opposition of subordinate groups
•addresses issues such as media ownership, the
state and media policy, globalization, conflict
over ownership, policy, and globalization
The Internet
Critical perspectives of new media show a digital divide,
inequality in access to information and communication
t____________s
Higher income families have greater access to the Internet than lower income families, as do developed nations versus developing nations
The Internet
Critical perspectives of new media show a digital divide,
inequality in access to information and communication
technologies
Higher income families have greater access to the Internet than lower income families, as do developed nations versus developing nations
Structural functionalism
Charles Wright
Media contributes to social order by performing
4 functions:
- S______________e of the environment: ways that information is collected and disseminated in society
- C__________n of parts of society: ways that information about our world is interpreted and prescriptions for behaviour in response to events
Structural functionalism
Charles Wright
Media contributes to social order by performing
4 functions:
- Suryeillance of the environment: ways that information is collected and disseminated in society
- Correlation of parts of society: ways that information about our world is interpreted and prescriptions for behaviour in response to events
Structural functionalism
Charles Wright
Media contributes to social order by performing
4 functions:
•T_________n of social heritage: communication of
information, norms, values from generation to generation
•E__________t: communication intended to amuse/relax
Structural functionalism
Charles Wright
Media contributes to social order by performing
4 functions:
•Transmission of social heritage: communication of
information, norms, values from generation to generation
•Entertainment: communication intended to amuse/relax
Symbolic Interactionism
Theory & Media Studies
•Symbolic Interactionism is not a widely used theory in
sociological studies of the media
-Mass communication is different than other types
of communication because it does not allow for a
mutual e________-e of verbal and non-verbal cues
Symbolic Interactionism
Theory & Media Studies
•Symbolic Interactionism is not a widely used theory in
sociological studies of the media
-Mass communication is different than other types
of communication because it does not allow for a
mutual exchange of verbal and non-verbal cues
Feminist Theories
& Media Studies
Contemporary themes in Feminist Sociology and the
media:
•Difference: how the media justifies i_________y between men and women on the basis of natural differences
•V____e: degree to which women are denied an opportunity to speak in various forms of communication
•R____________n: ways in which women are depicted in the media and the consequences of these characterizations
Feminist Theories
& Media Studies
Contemporary themes in Feminist Sociology and the
media:
•Difference: how the media justifies inequality between
men and women on the basis of natural differences
•Voice: degree to which women are denied an opportunity
to speak in various forms of communication
•Representation: ways in which women are depicted in the
media and the consequences of these characterizations
Feminist Theories
& Media Studies
Re: Shooting at Ecole Polytechnique, Montreal
December 6, 1989
News coverage of the Montreal Massacre depicted it as the result of a madman and largely avoided issues of violence against women in the larger population
Feminist Theories
& Media Studies
Re: Shooting at Ecole Polytechnique, Montreal
December 6, 1989
News coverage of the Montreal Massacre depicted it as the result of a madman and largely avoided issues of violence against women in the larger population
