NEW Unit 3 LO4 Flashcards
What are the three methods of delivering sports development?
Great British Tennis Weekend
Swim21
Chance to Shine
What is the Great British Tennis Weekend?
Run by the LTA and offers free opportunities to play tennis. Offered overall a few times every year.
What is Swim21?
Increase the quality of swimming in local clubs by increasing members, volunteers, coaches and officials
What is Chance to Shine?
National charity to increase participation in cricket by events like Yorkshire Tea Cricket Week, Chance to Shine cup and downloadable resources to aid teaching cricket.
International Events Example
Olympic Games (Every 4 years)
3 key aspects of International Events like the Olympics
Combining sports, education and culture
Promotion of ethics and effort
Creating peace through education
6 initiatives to develop Olympism
Sport for all
Development through sport
Women and sport
Education
Peace through sport
Sport and environment
Handshake for Peace
By Nobel Peace Centre Norway, to promote peace in football along with fair play
Football for Hope
Health, education, social integration and equality and development of leadership among young people.
National Events Example
FA Cup
What does the FA Cup promote?
Promotes sports development when lower league clubs verse elite clubs which helps with financial profits.
Regional Events
Regional NGB Competition likes Table Tennis England - regional competitions to develop participation and talent among young people.
Local Events
NGBs offer competitions at district level to promote participation and competition. Help experience competition and competitive sport.
What are the 5 sports development initiatives characteristics?
Purpose and aim
Scale
Organisations involved
Funding and investment
Duration
Define purpose and aim as a characteristic
Specific target areas e.g. Sport England and NGBs working to get younger generations into sport by growing Schools Games Programme
Improving facilities
Governmental Initiatives
Public awareness
Fashion
International scale (IOC’s Initiatives) 4
IOC sports kit to 700 000+
IOC Sport for Hope programme in Zambia
IOC supports the World Food Programme in conjunction with providing IOC sports kits.
Partners with United Nations to use sport to combat crime and promote peace
Scale - Nationally
DCMS helps to increase participation in sport to 15.5mil (2012)
Scale - Regional
County Sports Partnerships develop links with sport in the community and secondary schools
Scale - Local
Distribute £450 million via PE and Sport Premium to improve quality of PE.
What organisations are involved in Sports Development (4)
International federations
NGBs
Voluntary sports clubs
Partnerships
International federations and NGBs
Fifa and the FA develop initiatives and events.
Voluntary Sports Clubs
Volunteers run these clubs to enable sport to happen at grassroot level.
Partnerships
Sport England partner with NGBs and County Sports Partnerships: Support and deliver sporting opportunities.
Sport England also partners with DCMS, YST and British Paralympic Association to deliver the School Games initiatives
What is the Door Steps Club Programme?
Receive £250 million to deliver sport in deprived areas, FE colleges and support coaches and volunteers.
County Sports Partnership Funding
County Sports Partnerships are receiving a proportion of £250 million to develop links with sport in the community and in secondary schools.
Source of Funding - Governmental
Supports initiatives by Sports England, Wales etc
Source of funding - National Lottery
Funding also towards Sports England, Wales etc
Source of Funding - NGBs
Source their funding from Sport England to support specific initiatives
Source of Funding - The Prince’s Trust
Supports a football initiative funded by PL and Professional Footballer’s Association
Source of Funding - Sponsorship
Sainsburys support Schools Games and Nike or Adidas etc at grassroot level.
Duration - Short Term
One-off events to promote sport (Olympics 2012)
Duration - Long Term
School Games Initiative (2006) and Prince’s Trust Football initiative (1997)
Methods of Promotion
TV Advert Campaigns
Social Media
Local Newspapers
Sport Development advantages and disadvantages categorized into what?
Cost
Expertise Required
Time
Human Resources
Cost
Upfront cost can be challenging for initiatives
Limited funding has to be split between talented performers (25%), 14-25 (60%) and over 25 (15%)
Funding needs to be carefully used to maximise development
Human Resources
Staff, sporting experts and enthusiasts, volunteers, training of coaches
Time (4)
Time to organise events e.g. Olympics
Time to carry out sports development due to constraints
Time to see and measure results
Collective health benefits of a group take time to become evident
Expertise Required
Policy makers who have the insight,
Organisational personnel who can deliver the vision of the policy makers
Talented performers who can perform sport.
Success Measures: Participation Level
Increased participation over time and the effect it has had on the community
Success Measures: Elite Level
An increased number of better standard of coaching
Increase in medals and trophies
Number of grassroot competitors improving elite sport.
Benefits for the sport
Raising profile of the sport through effective sponsorship, this can lead to increased participation levels
Benefits for the performer
Financial gains, after sponsorship deals and prize money
Technically correct guidance to improve players
Benefits for the performer
Financial gains, after sponsorship deals and prize money
Technically correct guidance to improve players
Benefits for the providing organisations
Enhance reputation
Attract more interest
Benefits for society (health)
Comes from increasing participation
Physical social and mental issues benefited
Saves the health system
Benefits for society (values)
Promotion of values in sport is a worthy benefit
Kickz football programme
Help develop cooperation, tolerance, understanding, social inclusion and fair play
