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New Product Development Flashcards

1
Q

С готовностью

A

Readily

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2
Q

Способ проникновение на рынок

A

A route to market

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3
Q

Рабочий процесс

A

a workflow

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4
Q

Обогнать конкурента

A

To beat the competitors to market

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5
Q

Увеличить Вероятность успеха

A

To increase Likelihood of success

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6
Q

Находиться в стадии разработки

A

To be in the development pipeline

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7
Q

Время на разработку продукта

A

Time to market

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8
Q

Макет

A

A mock-up

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9
Q

Моделирование продукта с помощью компьютера

A

Product modeling uses CAD Computer aided design

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10
Q

Опытный образец

A

A prototype

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11
Q

Ошибки в компьютере

A

A bug, An errow

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12
Q

Программное обеспечение

A

It software

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13
Q

Исследования с ощущениями

A

Sensory research

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14
Q

Предполагаемый продукт

A

A Proposed/projected product

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15
Q

Проявить себя на рынке

A

To perform in the marketplace

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16
Q

Выявить проблемы

A

To uncover problems

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17
Q

Отбор идей

A

Idea screening

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18
Q

Оставаться конкурентноспособным

A

To stay competitive

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19
Q

Применить Ориентированные на покупателя подход

A

To adopt customer driven or customer centric marketing approach

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20
Q

Изменить улучшить существующий продукт

A

To improve to modify existing products

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21
Q

Рецепт

A

A recipe

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22
Q

Ограниченный выпуск

A

A limited or special edition

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23
Q

Массовый рынок

A

A mass market

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24
Q

Нишевой рынок

A

A niche market

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25
Отбирать
To select
26
Отследить неудовлетворенный спрос
To spot a gap
27
Изучать все возможные методы
To screen
28
Жизне Способный
Viable
29
Технически выполнимый
Technically feasible
30
Прибыльный
Profitable
31
Уровень клиентской восприимчивости | Насколько покупатели принимают продукт
The level of consumer acceptance
32
Проникнуть на рынок
To penetrate / enter the market
33
Способ проникновения | 3)
A route to market To produce The product yourself To sell the idea To license the product
34
Производить2
To produce to manufacture
35
Лицензировать
To license the product to
36
Оценивать в цифрах; оценка
To estimate ; an estimate
37
Объём продаж
The sales volume
38
Цена продажи
The sales price
39
Предполагаемая выручка
Revenue expectations
40
Шлем
A helmet
41
Неудовлетворительный спрос
A gap in the market
42
Относительно Маленький рынок
A Relatively small market
43
Решающий
Crucial
44
Увеличить
To increase
45
Превратить
To turn into
46
3х мерное изображение
3d representations
47
Процесс создания нового продукта(9)
``` New product development Idea generation Idea screening Concept development Concept testing Marketing strategy Business analysis Product development and optimization Test marketing Commercialization/ market introduction ```
48
Минимизировать максимально снизить издержки
To minimize costs
48
Годовщина
An anniversary
48
Выстроить решение по степени важности
To prioritize decisions
48
Выделите ресурсы
To allocate resources
48
План действия
An action plan
48
Уничтожить изъяны продукта
To eliminate product flaws
49
Проверкам самой компании | С привлечением сторонних экспертов
An alpha test A beta-test Alpha Beta testing
50
Доработать
To fine-tune
51
Приспособить
To adjust
52
Дата запуска
The launch date/ commercializations date
53
Постепенная обработка продукта
A step-by-step market rollout
54
Заседание мозгового штурма
A brainstorming session
55
Создавать идеи
To generate ideas to
56
Секретарь
A scribe
57
Установить проблему 2
To define a problem statement | To state the problem
58
Установить основные правила
To state the ground rules
59
Осуждение
A judgment
60
Критика
Criticism
61
Оценивать
To evaluate
62
Зацепиться за
To hitchhike on
63
Полагаться на 2
Build on | Rely on
64
Записать 3
To write down Do note down To put down
65
Обеспечить приток творческих идей
To get the creative juices flowing
66
Думать нестандартно
To think out-of-the-box
67
Посмотреть на проблему под другим углом
To look at the problem from a new or different angle
68
Техники мозгового штурма 3
A random word as a starting point Combinatory play To ask novel questions

English (11 decks)

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