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English > New Product Development > Flashcards

New Product Development Flashcards

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Proverbs and Idioms flashcards
1
Q

С готовностью

A

Readily

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2
Q

Способ проникновение на рынок

A

A route to market

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3
Q

Рабочий процесс

A

a workflow

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4
Q

Обогнать конкурента

A

To beat the competitors to market

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5
Q

Увеличить Вероятность успеха

A

To increase Likelihood of success

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6
Q

Находиться в стадии разработки

A

To be in the development pipeline

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7
Q

Время на разработку продукта

A

Time to market

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8
Q

Макет

A

A mock-up

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9
Q

Моделирование продукта с помощью компьютера

A

Product modeling uses CAD Computer aided design

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10
Q

Опытный образец

A

A prototype

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11
Q

Ошибки в компьютере

A

A bug, An errow

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12
Q

Программное обеспечение

A

It software

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13
Q

Исследования с ощущениями

A

Sensory research

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14
Q

Предполагаемый продукт

A

A Proposed/projected product

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15
Q

Проявить себя на рынке

A

To perform in the marketplace

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16
Q

Выявить проблемы

A

To uncover problems

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17
Q

Отбор идей

A

Idea screening

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18
Q

Оставаться конкурентноспособным

A

To stay competitive

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19
Q

Применить Ориентированные на покупателя подход

A

To adopt customer driven or customer centric marketing approach

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20
Q

Изменить улучшить существующий продукт

A

To improve to modify existing products

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21
Q

Рецепт

A

A recipe

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22
Q

Ограниченный выпуск

A

A limited or special edition

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23
Q

Массовый рынок

A

A mass market

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24
Q

Нишевой рынок

A

A niche market

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25
Q

Отбирать

A

To select

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26
Q

Отследить неудовлетворенный спрос

A

To spot a gap

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27
Q

Изучать все возможные методы

A

To screen

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28
Q

Жизне Способный

A

Viable

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29
Q

Технически выполнимый

A

Technically feasible

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30
Q

Прибыльный

A

Profitable

31
Q

Уровень клиентской восприимчивости

Насколько покупатели принимают продукт

A

The level of consumer acceptance

32
Q

Проникнуть на рынок

A

To penetrate / enter the market

33
Q

Способ проникновения

3)

A

A route to market
To produce The product yourself
To sell the idea
To license the product

34
Q

Производить2

A

To produce to manufacture

35
Q

Лицензировать

A

To license the product to

36
Q

Оценивать в цифрах; оценка

A

To estimate ; an estimate

37
Q

Объём продаж

A

The sales volume

38
Q

Цена продажи

A

The sales price

39
Q

Предполагаемая выручка

A

Revenue expectations

40
Q

Шлем

A

A helmet

41
Q

Неудовлетворительный спрос

A

A gap in the market

42
Q

Относительно Маленький рынок

A

A Relatively small market

43
Q

Решающий

A

Crucial

44
Q

Увеличить

A

To increase

45
Q

Превратить

A

To turn into

46
Q

3х мерное изображение

A

3d representations

47
Q

Процесс создания нового продукта(9)

A 
New product development
Idea generation 
Idea screening
Concept development 
Concept testing
Marketing strategy
Business analysis 
Product development and optimization 
Test marketing 
Commercialization/ market introduction
48
Q

Минимизировать максимально снизить издержки

A

To minimize costs

48
Q

Годовщина

A

An anniversary

48
Q

Выстроить решение по степени важности

A

To prioritize decisions

48
Q

Выделите ресурсы

A

To allocate resources

48
Q

План действия

A

An action plan

48
Q

Уничтожить изъяны продукта

A

To eliminate product flaws

49
Q

Проверкам самой компании

С привлечением сторонних экспертов

A

An alpha test
A beta-test
Alpha Beta testing

50
Q

Доработать

A

To fine-tune

51
Q

Приспособить

A

To adjust

52
Q

Дата запуска

A

The launch date/ commercializations date

53
Q

Постепенная обработка продукта

A

A step-by-step market rollout

54
Q

Заседание мозгового штурма

A

A brainstorming session

55
Q

Создавать идеи

A

To generate ideas to

56
Q

Секретарь

A

A scribe

57
Q

Установить проблему 2

A

To define a problem statement

To state the problem

58
Q

Установить основные правила

A

To state the ground rules

59
Q

Осуждение

A

A judgment

60
Q

Критика

A

Criticism

61
Q

Оценивать

A

To evaluate

62
Q

Зацепиться за

A

To hitchhike on

63
Q

Полагаться на 2

A

Build on

Rely on

64
Q

Записать 3

A

To write down
Do note down
To put down

65
Q

Обеспечить приток творческих идей

A

To get the creative juices flowing

66
Q

Думать нестандартно

A

To think out-of-the-box

67
Q

Посмотреть на проблему под другим углом

A

To look at the problem from a new or different angle

68
Q

Техники мозгового штурма 3

A

A random word as a starting point
Combinatory play
To ask novel questions

English (11 decks)

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