Marketing Ethics, Envoronment Flashcards

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1
Q

Маркетинг с опорой на благотворительность

A

Cause related marketing

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2
Q

Жертвовать

A

Donate

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3
Q

Некоммерческая организация

A

A non-profit organization

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4
Q

Взаимовыгодный

A

Mutually beneficial

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5
Q

Денежные средства

A

Findings

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6
Q

Разделять принципы и ценности

A

To share principles and values

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7
Q

Устойчивое развитие

A

Sustainable development

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8
Q

Подвергать риску

A

To compromise

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9
Q

Ответственная покупка

A

Responsible purchasing

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10
Q

Возобновляемые источники

A

Renewable sources

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11
Q

Затрагивать

A

Affect

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12
Q

Сознавать

A

Conscious

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13
Q

Включать в себя, охвативать (2)

A

To embrace

To cover

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14
Q

Stakeholders

A
Consumers
Competitors
Employees
Media
Shareholders
Suppliers
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15
Q

Враждебный, неблагоприятны

A

Adverse

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16
Q

Механизм для анализа факторов внешней среды

A
Step analysis
Sociological
Technological
Economic
Political
17
Q

Косвенный

A

Indirect

18
Q

Средняя продолжительность жизни

A

Average life expectancy

19
Q

Широкополосный интернет

A

Broadband internet

20
Q

Валовый Внутренний Прлдукт

A

Gross domestic product

21
Q

Пошлина

A

Import duties

22
Q

Запрещать(2)

A

To restrict

To confine

23
Q

Сильно возрасти

A

To increase dramatically

24
Q

Больше, чаще

A

Increasingly

25
Q

Оставаться на связи

A

To keep in touch with

26
Q

Сверстники

A

Peers

27
Q

Ответственность бизнеса перед обществом

A

Cause related marketing