Marketing Mix Flashcards

1
Q

Воспринимать стоимость

A

Perceive the cost

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2
Q

Справедливая цена

A

A fair price

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3
Q

Одобрить

A

To approve of

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4
Q

Низкое качество

A

Bottom end

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5
Q

Создавать

A

Generate

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6
Q

Позволить (4)

A

To afford, to let, to permit, to allow

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7
Q

Метод распределения

A

Distribution method

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8
Q

Действия по продвижению товара

A

Promotional operations

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9
Q

4O

A

Object
Objectives
Organization
Operations

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10
Q

4A

A

Acceptability
Affordability
Accessibility
Awareness

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11
Q

4C

A

Customer needs
Cost to user
Convenience
Communication

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12
Q

8P

A
Product
Price
Place
Promotion 
People
Physical presence
Process 
Physical evidence
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13
Q

AIDA

A

Attention
Interest
Desire
Action

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14
Q

Быть приверженным к

A

To be committed to

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15
Q

Беспокойств к клиента

A

Customer concern

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16
Q

Ассортимент

A

Range

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17
Q

Место сбыта

A

Outlet

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18
Q

Сочетание

A

A blend of

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19
Q

Очевидный

A

Evidence

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20
Q

Осязаемый

A

Tangible

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21
Q

Отправка

A

Dispatch

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22
Q

Отгрузка

A

Shipment

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23
Q

Прямо

A

Straightaway

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24
Q

Вкладывать

A

Insert

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25
Городские жители
City-dwellers
26
Жители деревни
Country-dwellers
27
Дети до подросткового возраста
Pre-teen
28
Высшая ценовая категория
Premium pricing
29
Специальное предложение
Special deal
30
Выше средней рыночной ной
Above market average
31
Условия кредитования
Credit terms
32
Проводить акции
Run special deals
33
В попытке
In an attempt to
34
Добавлять(2)
Add | supplement
35
Реагировать на нужды
To respond to the needs
36
Удовлетворять потребности
Meet the needs
37
Воспринимать стоимость
Perceive the cost
38
Справедливая цена
A fair price
39
Одобрить
To approve of
40
Низкое качество
Bottom end
41
Создавать
Generate
42
Позволить (4)
To afford, to let, to permit, to allow
43
Метод распределения
Distribution method
44
Действия по продвижению товара
Promotional operations
45
4O
Object Objectives Organization Operations
46
4A
Acceptability Affordability Accessibility Awareness
47
4C
Customer needs Cost to user Convenience Communication
48
8P
``` Product Price Place Promotion People Physical presence Process Physical evidence ```
49
AIDA
Attention Interest Desire Action
50
Быть приверженным к
To be committed to
51
Беспокойств к клиента
Customer concern
52
Ассортимент
Range
53
Место сбыта
Outlet
54
Сочетание
A blend of
55
Очевидный
Evidence
56
Осязаемый
Tangible
57
Отправка
Dispatch
58
Отгрузка
Shipment
59
Прямо
Straightaway
60
Вкладывать
Insert
61
Городские жители
City-dwellers
62
Жители деревни
Country-dwellers
63
Дети до подросткового возраста
Pre-teen
64
Высшая ценовая категория
Premium pricing
65
Специальное предложение
Special deal
66
Выше средней рыночной ной
Above market average
67
Условия кредитования
Credit terms
68
Проводить акции
Run special deals
69
В попытке
In an attempt to
70
Добавлять(2)
Add | supplement
71
Реагировать на нужды
To respond to the needs
72
Удовлетворять потребности
Meet the needs