Marketing Mix Flashcards

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1
Q

Воспринимать стоимость

A

Perceive the cost

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2
Q

Справедливая цена

A

A fair price

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3
Q

Одобрить

A

To approve of

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4
Q

Низкое качество

A

Bottom end

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5
Q

Создавать

A

Generate

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6
Q

Позволить (4)

A

To afford, to let, to permit, to allow

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7
Q

Метод распределения

A

Distribution method

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8
Q

Действия по продвижению товара

A

Promotional operations

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9
Q

4O

A

Object
Objectives
Organization
Operations

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10
Q

4A

A

Acceptability
Affordability
Accessibility
Awareness

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11
Q

4C

A

Customer needs
Cost to user
Convenience
Communication

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12
Q

8P

A
Product
Price
Place
Promotion 
People
Physical presence
Process 
Physical evidence
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13
Q

AIDA

A

Attention
Interest
Desire
Action

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14
Q

Быть приверженным к

A

To be committed to

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15
Q

Беспокойств к клиента

A

Customer concern

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16
Q

Ассортимент

A

Range

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17
Q

Место сбыта

A

Outlet

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18
Q

Сочетание

A

A blend of

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19
Q

Очевидный

A

Evidence

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20
Q

Осязаемый

A

Tangible

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21
Q

Отправка

A

Dispatch

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22
Q

Отгрузка

A

Shipment

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23
Q

Прямо

A

Straightaway

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24
Q

Вкладывать

A

Insert

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25
Q

Городские жители

A

City-dwellers

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26
Q

Жители деревни

A

Country-dwellers

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27
Q

Дети до подросткового возраста

A

Pre-teen

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28
Q

Высшая ценовая категория

A

Premium pricing

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29
Q

Специальное предложение

A

Special deal

30
Q

Выше средней рыночной ной

A

Above market average

31
Q

Условия кредитования

A

Credit terms

32
Q

Проводить акции

A

Run special deals

33
Q

В попытке

A

In an attempt to

34
Q

Добавлять(2)

A

Add

supplement

35
Q

Реагировать на нужды

A

To respond to the needs

36
Q

Удовлетворять потребности

A

Meet the needs

37
Q

Воспринимать стоимость

A

Perceive the cost

38
Q

Справедливая цена

A

A fair price

39
Q

Одобрить

A

To approve of

40
Q

Низкое качество

A

Bottom end

41
Q

Создавать

A

Generate

42
Q

Позволить (4)

A

To afford, to let, to permit, to allow

43
Q

Метод распределения

A

Distribution method

44
Q

Действия по продвижению товара

A

Promotional operations

45
Q

4O

A

Object
Objectives
Organization
Operations

46
Q

4A

A

Acceptability
Affordability
Accessibility
Awareness

47
Q

4C

A

Customer needs
Cost to user
Convenience
Communication

48
Q

8P

A
Product
Price
Place
Promotion 
People
Physical presence
Process 
Physical evidence
49
Q

AIDA

A

Attention
Interest
Desire
Action

50
Q

Быть приверженным к

A

To be committed to

51
Q

Беспокойств к клиента

A

Customer concern

52
Q

Ассортимент

A

Range

53
Q

Место сбыта

A

Outlet

54
Q

Сочетание

A

A blend of

55
Q

Очевидный

A

Evidence

56
Q

Осязаемый

A

Tangible

57
Q

Отправка

A

Dispatch

58
Q

Отгрузка

A

Shipment

59
Q

Прямо

A

Straightaway

60
Q

Вкладывать

A

Insert

61
Q

Городские жители

A

City-dwellers

62
Q

Жители деревни

A

Country-dwellers

63
Q

Дети до подросткового возраста

A

Pre-teen

64
Q

Высшая ценовая категория

A

Premium pricing

65
Q

Специальное предложение

A

Special deal

66
Q

Выше средней рыночной ной

A

Above market average

67
Q

Условия кредитования

A

Credit terms

68
Q

Проводить акции

A

Run special deals

69
Q

В попытке

A

In an attempt to

70
Q

Добавлять(2)

A

Add

supplement

71
Q

Реагировать на нужды

A

To respond to the needs

72
Q

Удовлетворять потребности

A

Meet the needs