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English > 34-36 > Flashcards

34-36 Flashcards

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Proverbs and Idioms flashcards
1
Q

Комплект вспомогательных материалов по маркетингу который находится в редакции издание

A 
A media pack
the advertising rates 
circulation figures
the advertising policy 
special features
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2
Q

Приз курант цен на рекламу

A

The rate card

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3
Q

Полный разворот две страницы подряд

A

Double page spread

two consecutive pages

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4
Q

Важное выделяющееся выдающийся места

A

A prominent site

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5
Q

Форматы рекламы в Интернете

A 
Banners
Buttons
skyscrapers
Pop ups
microsites
rich media formats
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6
Q

Быть относящимся к целевой аудитории

A

To be relevant to the target audience

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7
Q

Относящийся к делу

A

Relevant

Significant

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8
Q

Поисковая система

A

A Search engine

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9
Q

Набрать запрос по исковое окно

A

To type a user query into the search box

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10
Q

Главная ключевое слово

A

A keyword

A search item

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11
Q

Бесплатные ссылки

A

Organic listings

Unpaid search listings

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12
Q

Количество посетителей на сайте

A

Traffic

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13
Q

Котировать что либо высоко

A

To rank the website high

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14
Q

Проверенные надежные ссылки

A

White hat

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15
Q

Непроверенные ссылки

A

Black hat

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16
Q

Ввести в заблуждение поисковую систему

A

To mislead the search engine

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17
Q

Заставить кого то что то сделать

A

To force smb to do smth
Te get smb to do smth
To make smb to do smth
To have smb do smth

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18
Q

Принять работу

A

To sign off the job

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19
Q

Объединяться с кем то с чем то

A

To team up with

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20
Q

Современные авторы

A

Contemporary authors

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21
Q

Сшивание переплёт

A

Perfect binding

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22
Q

Добиться широкого воздействия через сми

A

To generate huge media exposure

23
Q

С нуля

A

From scratch

24
Q

Заказать поручить фильм

A

To commission a film

25
Q

Пользоваться спросом

A

To be at a premium demand

To be in demand

26
Q

Привычная традиционная прерывающаяся реклама

A

Conventional interruptive advertising

27
Q

Подробное описание печати

A

Print specifications

28
Q

Типографский набор

A

Typesetting

Composition

29
Q

Установить срок окончания работы

A

To fix

Set a deadline for job completion

30
Q

Типы брендированного контента

A 
Advertiser funded programmes
Online
Mobile wireless content
Digital media network
Films
Product placement integration
Contract publishing
Off air events 
Advwrgaming
31
Q

Крупносерийная мелкосерийная печать

A

Long

Short runs

32
Q

Развлечение

A

Entertainment

33
Q

Художник оформиьель

A

A graphic designer

34
Q

Смета

A

An estimate

35
Q

Процесс написания текста рекламы

A

Copywriting

36
Q

Разметка страницы

A

A layout

37
Q

Обменять на

A

To barter exchange for

38
Q

Макет

A

A mock up

A dummy

39
Q

Художественно оформительниц бюро

A

A graphic studio

40
Q

Опыт бренда

Соприкосновение бренда с потребителем

A

An emotional encounter with the brand
Brand experience
Exposure

41
Q

Выверить текст

A

To proofread

42
Q

Информирующая реклама

A

Advertorials

Editorial style ads

43
Q

Процесс создания печатного документа

A 
The print job The graphic chain 
Prepress
Final proofing
Printing
Finishing
44
Q

Встроить внедрить

A

To integrate

To embed

45
Q

Материалы на печать

A

A print run

46
Q

Иллюстративное художественное оформление

A

Artwork

47
Q

Добиться выделения бренда

A

To achieve a media standout

48
Q

Поправки и исправления

A

Amendments and corrections

49
Q

Техники печати

A 
Printing techniques 
Silk screen
Litho graphics 
Embossing
Hot stamping
Digital printing
Full color
Spot colors 
Mono black and white
50
Q

Сгибание

A

Folding

51
Q

Складывание

A

Bending

52
Q

Заезженный шаблонный банальный

A

Commonplace

53
Q

Впоследствии

A

Afterwards

Subsequently

English (11 decks)

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