Legal Aspects Of Marketing/ research Flashcards

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1
Q

Промышленная собственность

A

The industrial property

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2
Q

Авторское право

A

The copyright

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3
Q

Патент

A

Patent

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4
Q

Торговля

A

Commerce,

Trade

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5
Q

Эксклюзивное право

A

Sole right, exclusive right

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6
Q

Торговая марка

A

Trademark

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7
Q

Промышленный дизайн

A

Industrial design

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8
Q

Выдавать патент

A

To grant patent

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9
Q

Возобновить патент

A

Renew the patent

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10
Q

Зарегистрировать торговую марку

A

To register the trademark

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11
Q

Зарегестрироваться

A

To complete a registration process

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12
Q

Быть объектом авторского права

A

To be subject of copyright

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13
Q

Появляться 3

A

To emerge, appear, arise

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14
Q

Без авторского разрешения

A

Without the copyright owners or holders permittion

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15
Q

Подделка и пиратство

A

Counterfeiting and piracy

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16
Q

Намеренное или умышленное нарушение

A

Deliberate or willful infringement

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17
Q

Воспроизводство авторской работы без разрешения

A

Reproducing copyright work without permission

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18
Q

Несанкционированное использование

A

Unauthorized use of

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19
Q

Привести к судебному процессу

A

To lead to lawsuit

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20
Q

Привлечь к суду

A

To take sb to court

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21
Q

Заплатить ущерб или компенсацию

A

To pay damage or compensation

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22
Q

Согласиться с условиями

A

To agree to terms and conditions

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23
Q

Скачать

A

To download

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24
Q

Загружать

A

To post, upload

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25
Q

Отказ от ответственности

A

A disclaimer

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26
Q

Закон защиты прав потребителей

A

The consumer protection act

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27
Q

Бракованные товары

A

Faulty and defective products

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28
Q

По закону имеющий право

A

To be Legally entitled to

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29
Q

Товары удовлетворительного качества

A

Goods of a satisfactory quality

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30
Q

Быть ответственным за

A

To be liable for

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31
Q

Личный вред

A

Personal injury

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32
Q

Навредить частной собственности

A

To damage to private property

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33
Q

Обеспечить соблюдение закона

A

Enforcement of the act

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34
Q

Соблюдать

A

To fulfill

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35
Q

Правила безопасности

A

Safety regulations

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36
Q

Ответственность за продукт

A

Product liability

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37
Q

Небрежность, халатность

A

Negligent ,at fault

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38
Q

Подать иск

A

To Sui sb

To claim against

39
Q

Делать все возможное

A

To do ones best

40
Q

Объединиться

A

To team up with

41
Q

Надзирающая организация

A

A watchdog

42
Q

Требовать что то

A

To claim for smth from sb

43
Q

Интеллектуальная собственность

A

The intellectual property

44
Q

Промышленная собственность (3)

A

Industrial property: patents, trademark, industrial designs

45
Q

Покрываться законом

A

To be covered under the act

46
Q

Закон соблюдается

A

The act is respected

47
Q

Разлучить

A

To part sb from smth

48
Q

Обширный

A

Extensive

49
Q

Маркетинговое исследование

A

Marketing research

50
Q

Исследование рынка

A

Market research

51
Q

Исследование потребителей

A

Consumer research

52
Q

Мотивационное расследование

A

Motivation research investigates

53
Q

Исследовать что либо

A

To research into

54
Q

Модели поведения

A

Behavior patterns

55
Q

Товар 3

A

A merchandise a product a good

56
Q

Методы потреб иссдед 2

A

Methods of consumer research - desk( desktop) or secondary research; field or primary research

57
Q

Типы потребительского исследования 2

A

Types of consumer research: qualitative/ quantitative

58
Q

Глубинное интервью

A

In-depth interviews

59
Q

Собирать

A

To collect/ to gather

60
Q

Данные

A

Data

61
Q

Изучать

A

To examine

62
Q

Анализировать

A

To mine data

63
Q

Методы проведения исследований 8

A

Research methodology: focus groups, package test, taste test, home test, a self-administrate questionnaire or interviewer administrated questionnaire, telephone surveys/ mail survey/ online survey, mystery shopping , omnibus survey

64
Q

Заполнить

A

To fill in

65
Q

Тот кого опрашивают

A

A respondent, interviewee

66
Q

От имени

A

On behalf of

67
Q

Проводить исследование

A

To conduct, to do research

68
Q

Уровень сервиса и чистоты

A

The level of service and hygiene

69
Q

Комиссия

A

A panel

70
Q

Привыкнуть что то делать

A

To be/ get accustomed to, to be/ get used to doing smth

71
Q

Подробная информация

A

Detailed information

72
Q

Недавний

A

Recent

73
Q

Обзор

A

The survey

74
Q

Последние цифры

A

The latest figures

75
Q

Основные результаты

A

The key findings

76
Q

Выделить

A

To highlight To underline
To stress
Emphasize

77
Q

Указывать

A

To indicate

78
Q

Выявить

A

To reveal

79
Q

Всего лишь

A

A mere merely

80
Q

Почти

A

Almost

81
Q

Заявлять

A

To claim

82
Q

Цитировать

A

To cite to quote

83
Q

Цитата

A

A citation

A quotation

84
Q

График

A

The graph

85
Q

За период

A

Over a period

86
Q

Подписываться

Под пись

A

To subscribe to

A subscription

87
Q

Удвоить

A

Two double

88
Q

Обрушить

A

To plummete

89
Q

Утроить

A

To treble to triple

90
Q

Оценка основанная на догадках

A

A guesstimate

91
Q

Усилить

A

To invigorate
To reinforce
To strengthen
To inhase

92
Q

Намерение купить

Покупательская намерения

A

An intention to buy

Purchasing intention

93
Q

Восходящий Тренд
Нисходящей
Идущий назад
Идущий вперёд

A

Upward trend
Downward
Backward
Forward