Netting FSBO's more money Flashcards
According to the 2022 NAR Profile of Buyers and Sellers
Only 7% of sales nationwide were FSBOs.
FSBOs sold for 22% less than the agent assisted sales. FSBOs have problems, they just don’t know they have them until it’s too late.
What are some of the problems that FSBO’s have?
- Lack of exposure
- Bargain hunters
- Unqualified buyers
- No negotiating skills
- Legal liability
- Safety and security
Do these problems cost FSBO’s money?
Can you solve these problems for them?
Solving the problems that cost them money is how YOU net them more money.
How do I solve problems for FSBO’s?
- Exposure
The law of Supply & Demand
More demand = more money
An auction is the perfect example of how more demand equals more money. - All the services of a licensed, professional RE agent are free to buyers and that is one of the main reasons why most buyers use agents.
- Serious buyers only shop FSBOs to save money.
In our MLS today, there are hundreds of thousands of houses listed for sale and approximately ______ FSBOs. So FSBOs represent only ______% of all the homes available for sale. (Use your own market stats) In addition to the free services, Realtors have access to ______% of all the homes listed for sale. It makes sense that the serious buyers will work with agents, doesn’t it?
What types of buyers are there?
A. Serious and in a hurry
B. Serious but not in a hurry.
C. Investors
D. Lookers/Window shoppers.
According to NAR of all the people looking at homes
Only 4% of buyers are ready, willing and able - 70% have frozen equity
- 11% can’t afford the home they are calling on
- 15% prefer to and will end up renting Agents qualify buyers before showing them houses, so we only spend time with ready, willing and able buyers. Those are the only buyers that you want to show your house, right?
What negotiating skills does an agent provide a FSBO?
-Offers (Highest price and best terms)/All the disclosures & paperwork.
- Inspections and repairs.
- Make sure buyer is qualified and not contingent on sale of other property.
- Work with appraisers.
- Take away your legal liability.
Your home is probably one of your biggest assets, isn’t it? Are you interested in having a strong agent protecting that asset for you?
The longer it takes your home to sell, the more money you lose.
There are hundreds of agents in our area, all working with a number of buyers at any given time. It is easy to see how your house will sell much faster with our help, isn’t it? Prices are going down at a rate of _____% per month. Let me go to work for you and protect the equity that you have left.
