Monopolies and oligopolies Flashcards
what is the nash equilibrium
a rational equilibrium that can last in the long term
what is a dominant strategy
is where one single strategy is best for a player regardless of what strategy the other player in the game decides to use
impacts of game theory
- price rigidity
- knowing that lowering prices can trigger retaliatory price cuts for competitors, oligopolistic firms may focus on branding/ advertising and quality to attract consumers without reducing profit margins. leads to price stability within the market - temptation to collude
- firms may see benefits in collusion to maintain high prices and maximise joint supernormal profits, eg starting a cartel
- such collusive practices may limit competitive pressures - challenges of long run collusion
- collusion offers short term profitability, but may not be sustainable in the long run
- in the long run, firms may cheat to gain a competitive advantage of due to external pressures like fines
- collusion often ends as firms start competing again, leading to price reductions - incentive to cheat on collusive agreements
- individual firms have a strong incentive to cheat on a collusive agreement to gain more customers by slightly lowering prices
- by offering lower prices, a firm can increase its market share at the expense of colluding partners, maximising short term gains
- this undermines the stability of collusive agreements, leading to eventual breakdowns
what is game theory
a theory that explores the reaction of one player to a change in strategy of another player
characteristics of an oligopoly
- few firms dominate the market
- high concentration ratio
- differentiated goods, so firms are price makers
- high barriers to entry and exists
- interdependence - firms make decisions based on the actions and reactions of rival firms
- price rigidity
- non price competition
- profit maximisation not the sole objective
meaning of high concentration ratio
when a group of firms share most ≈70% of market share
examples of oligopolies
- soft drink industry - pepsi,coke,sprite
- car industry - mercedez ,bmw
- supermarket - sainsburys,aldi,tescos
- airlines
- energy - SSE british gas etc
explain the kinked demand curve - interdependence
- if a firm raises its price above market level, competitors are unlikely to follow, as they can increase market share by keeping prices stable
- competitors will shift to competitors offering lower prices, causing the original firm’s qd to fall disproportionately to the price increase
- if a firm decreases their price, qd will increase by a v small amount
- if a firm lowers its price, competitors are likely to match the reduction to protect their own market share
- the price matching diminishes the individual firms ability to attract more customers
- the demand curve is more inelastic at this point, as all firms in the market lower their prices, limiting the qd increase and reducing revenue for all firms
using the linked demand curve, explain why oligopolistic firms do not need to change prices
- firms aim to max profit at MC = MR
- if the MC curve shifts within the vertical gap in the MR curve:
- the profit maximising price and output remain unchanged, as there’s no unique MR to cross the new mc within the gap
- so even with minor changes in costs, firms don’t need to adjust prices to maintain profit maximisation
- so the price stays fixed despite cost fluctuations, contributing to price rigidity
conclusions from linked demand curve
1, price competition may still happen
- a firm may reduce prices to try and increase market share (even though this wouldn’t work)
- non price competition
- the kinked demand curve shows the drawbacks of price changes, leading firms to focus on non price factors such as product quality, branding, advertising etc
- as this is a safer way to differentiate and attract customers without risking profitability through lower prices - temptation to collude
- the stability suggested by the linked demand curve may make firms consider collusion to maximise profits collectively, as maintaining stable prices benefits all players
- collusion avoids the risks of price wars while ensuring higher collective profitability
what is overt collusion
where firms get together and agree to fix prices/quantity
what is tacit collusion
when there is no formal communication between firms, they follow prices set by price leader
what factors are likely to promote a competitive oligopoly
- if there are many firms - as organising collusion when there are a lot of firms is harder
- if new market entry is possible - then making huge supernormal profits by colluding together is not sustainable as it will only incentivise new firms to enter the market and take those profits
- if there is one firm with significant cost advantage - it makes it difficult to organise/fix prices
- if there are homogenous goods, then firms don’t have price making power
- saturated market - where there are a lot of price wars and price competition
factors that promote collusive oligopolies
- small number of firms - they can get together easily to fix prices
- if firms have similar costs
- high entry barriers- eg predatory pricing
- ineffective competition policy
- if there’s high consumer loyalty and consumer inertia means lower incentive to cheat
pros and cons of a competitive oligopoly
pros:
- higher consumer welfare and lower prices
- as firms compete with each other
- consumers benefit from higher choice and more affordable goods, increased CS
Non price competition :
- competition forces firms to innovate to maintain or increase market share, leading to advancements in product quality, technology , etc
- leads to increased dynamic efficiency
- increased allocative efficiency, as firms operate close to where P = MC, ensuring resources follow consumer preferences
cons
Price Wars
- Intense price competition between firms in a competitive oligopoly can lead to price wars, driving prices below costs for extended periods.
- This harms smaller firms that may lack the resources to sustain losses.
- Smaller firms may exit the market, reducing long-term competition.
- Consumers may face higher prices once dominant firms regain control after eliminating competitors.
Reduced Profits for Innovation
- The pressure to compete on price can reduce firms’ profit margins, leaving less capital available for investment in research and development (R&D).
- A lack of innovation can slow industry progress, reduce product quality improvements, and limit consumer benefits over time.
cons of a competitive oligopolistic market
Price Volatility
- Competition can lead to frequent price changes and uncertainty in the market, especially if firms aggressively try to undercut each other.
- Consumers might face confusion and difficulty predicting prices, leading to instability in the market.
Potential for Inefficiencies
- Firms in a competitive oligopoly may engage in wasteful activities like excessive advertising and marketing, which increase costs without necessarily improving quality.
- This reduces productive efficiency, as resources could be better allocated elsewhere.
Short-Term Focus
- Firms in a competitive oligopoly might focus on short-term profits and quick market gains, rather than long-term investment in innovation or sustainability.
- This could lead to underinvestment in areas that drive long-term growth, such as research and development.