Module Five Flashcards
What are the three important components of motivation?
- Direction of effort
- Intensity of effort
- Persistence
What are the two types of motivation ?
Intrinsic
Extrinsic
What are the three sources of motivation?
- Trait centred view
- Situation centred view
- Interaction centred view
What is intrinsic motivation?
Engaging in behaviours because of interest and enjoyment (powerful motivator)
What is extrinsic motivation?
Engaging behaviours to attain rewards or outcomes that lie outside the activity itself (extensive in sport)
What are the approaches to understand motivation for behaviour change?
- Behavioural
- Cognitive
- Cognitive-Behavioural
Who were the fathers of behaviouralism?
Watson and skinner
What is the behavioural approach to understanding motivation?
Focused on conditioning and learning from the environment which determines people’s actions
What are the two approaches to behavioural motivation
Operant conditioning
Vicarious conditioning
What is operant conditioning?
Behaviours associated with consequences that are learned through reinforcement or punishment following behaviour
What is vicarious conditioning
Results from observing others with the outcomes being valued by the individual
What is reinforcement?
Any factor that increases frequency of behaviour
What is punishment
Any factor that decreases the frequency of behaviour
What is messaging?
The process of getting the messages to the public
What are messages?
All the information to be conveyed to the public