Module 8.3

Question 1

how many CEU credit should PT maintain for continuing education?

Answer 1

2.0

Question 2

what are the 4 P for marketing mix?

Answer 2

Product, price, place and promotion

Question 3

what are the 10 steps to sucess?

Answer 3

1. what is the desired annual income?
2. breaking the desired income into weeks to achieve the annual goal
3. how many sessions need to be performed weekly?
4. calculate the closing percentage rate
5. what timeframe should new clients be acquired?
6. how many potential clients I need to interact with within the time frame?
7. how many clients need to be contacted each day?
8. how many clients need to be contacted each hour or the day?
9. ask client for his/her contact info
10. follow up.

Question 4

process of promoting a product service by communicating the features and benefits to potential customers

Answer 4

marketing

Question 5

what are the two types of categories for the marketing mix promotion?

Answer 5

Push and pull

pull the customer towards you to be aware of your services
push a PT service by purchasing

Question 6

Being unwavering in providing an experience and level of assistance that is rarely if ever experience anywhere else.

Answer 6

Uncompromising customer service

Question 7

Who are potential clients?

Answer 7

everyone!!!!

Question 8

Ethical and training procedure is to abide by…

Answer 8

OSHA

Question 9

client confidential information is to abide by

Answer 9

HIPPA

Question 10

What are the follow up procedure?

Answer 10

send a thank you card in 24 hours

follow up 1 week after initial contact

Question 11

follow up for clients who say yes

Answer 11

send thank you card in 24 hours

schedule the next session in 48 hours

Question 12

follow up for clients who say no

Answer 12

schedule a follow up in 14 days

every 30 days, send info to a client pertaining to their goals.

Question 13

advantages

• provide in house training
• latest equipment machines
• provide salesmanship business learning opportunity

Answer 13

commercial fitness clubs

Question 14

disadvantages

• selling may impose challenge with monthly and quarterly quota
• pay rate is lower

Answer 14

commercial fitness clubs

Question 15

advantages

• professional may control schedule
• no overhead costs
• in control of marketing/business practices

Answer 15

independent contractor

Question 16

disadvantages

• no benefits 401K
• club may take a percentage from session fees
• business and marketing might not be supported by the club

Answer 16

independent contractor

Question 17

advantages

• appeal to personalized clients
• can be financially rewarding if the proper business model is used
• networking and marketing tailored to the target population

Answer 17

owning a facility

Question 18

disadvantages

-overhead costs, hiring, firing and community networking, and client retention

Answer 18

owning a facility