Module 2: Sampling Flashcards
Sample
group selected from a defined population
Population parameters
-mean (u)
-standard deviation (o)
Sample parameters
-mean (x)
-standard deviation (s)
External validity
-ability of results to be generalized to population
Sampling process
1) define pop of interest
2) sampling procedure (random/stratified)
3) sampling method (email/call)
4) sample size
5) implement
Sampling bias
-when sample does not represent population well
-can be prevented by using random selection
Types of probability sampling
-random
-systematic
-stratified
-cluster
Random sampling
-probability
-equal chance of selection
Systematic sampling
-probability
-every nth item
Stratified sampling
-probability
-divided into strata, sampled proportionally
Cluster sampling
-probability
-divided into clusters, clusters are randomly selected
Types of non-probability sampling
-convenience
-snowball
-purposive
-expert
Convenience sampling
-non probability
-based on availability
Snowball sampling
-non probability
-participants refer others
Purposive sampling
-non probability
-selected with a specific purpose in mind