Mobile App Quiz 6 Flashcards

1
Q

what are notifications mainly used for

A

telling a user something and marketing

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2
Q

in-app notifications are also known as

A

in-app messages, message center

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3
Q

what kind of notifications are delivered to users while they are directly active in the app

A

in-app notifications

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4
Q

what kind of notifications have more flexibility of design

A

in-app

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5
Q

in-app notifications design options

A

banner, full page (can contain rich content)

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6
Q

message center is essentially a(n) ? and can contain ?

A

inbox; rich content

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7
Q

pros of in-app notifications

A

no opt-in required from the user, highly personalized/targeted, in-app messages can encourage the user to use all capabilities of the app, great for marketing

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8
Q

cons of in-app notifications

A

can be overwhelming, user has to be using the app to see them

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9
Q

common uses of in-app notifications

A

onboarding (into tutorial/feature intro), promos, customer support (i.e., what changed with an update)

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10
Q

in-app notifications are added

A

with updates to the app or are predefined and the content of the notification is changed

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11
Q

what kind of notifications pop up on mobile device’s notification section like an SMS message or mobile alert

A

push notifications

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12
Q

push notifications only reach users that have

A

installed the app

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13
Q

push notifications can be sent

A

anytime, whether the app is in use or not (usually not)

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14
Q

push notifications are good for

A

reminding the user to use the app, directing traffic to the app, marketing

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15
Q

history of push notifications - who was the first

A

Apple in 2009 (APNs Apple Push Notification Service)

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16
Q

history of push notifications - who was the second

A

Google almost a year later with C2DM (Google Cloud to Device Messaging)

17
Q

in May 2013 Google introduced ? notifications

A

rich (images and action buttons)

18
Q

in September 2014 Apple added ? that allow a user to ?

A

interactive buttons; send a response right away to the app publisher

19
Q

app publishes have to register with an ?

A

OSPNS (Operating System Push Notification Service)

20
Q

does each mobile OS have its own OSPNS?

A

yes

21
Q

after a user downloads, installs, and opens the app, unique identifiers for the app and device are registered with the ? and the IDs are then sent to the ?

A

OSPNS; app publishers

22
Q

iOS apps require a user to ? push notifications, whereas other OSes do not have the choice but can still enable/disable push notifications through settings

A

accept

23
Q

pro of push notifications

A

can be connected with location as well, which can help with marketing

24
Q

firebase has the ?, which is a cross-platform messaging solution for ionic 3

A

FCM (Firebase Cloud Messaging)