Mobile App Quiz 6 Flashcards
what are notifications mainly used for
telling a user something and marketing
in-app notifications are also known as
in-app messages, message center
what kind of notifications are delivered to users while they are directly active in the app
in-app notifications
what kind of notifications have more flexibility of design
in-app
in-app notifications design options
banner, full page (can contain rich content)
message center is essentially a(n) ? and can contain ?
inbox; rich content
pros of in-app notifications
no opt-in required from the user, highly personalized/targeted, in-app messages can encourage the user to use all capabilities of the app, great for marketing
cons of in-app notifications
can be overwhelming, user has to be using the app to see them
common uses of in-app notifications
onboarding (into tutorial/feature intro), promos, customer support (i.e., what changed with an update)
in-app notifications are added
with updates to the app or are predefined and the content of the notification is changed
what kind of notifications pop up on mobile device’s notification section like an SMS message or mobile alert
push notifications
push notifications only reach users that have
installed the app
push notifications can be sent
anytime, whether the app is in use or not (usually not)
push notifications are good for
reminding the user to use the app, directing traffic to the app, marketing
history of push notifications - who was the first
Apple in 2009 (APNs Apple Push Notification Service)