Mobile App Quiz 6

Question 1

what are notifications mainly used for

Answer 1

telling a user something and marketing

Question 2

in-app notifications are also known as

Answer 2

in-app messages, message center

Question 3

what kind of notifications are delivered to users while they are directly active in the app

Answer 3

in-app notifications

Question 4

what kind of notifications have more flexibility of design

Answer 4

in-app

Question 5

in-app notifications design options

Answer 5

banner, full page (can contain rich content)

Question 6

message center is essentially a(n) ? and can contain ?

Answer 6

inbox; rich content

Question 7

pros of in-app notifications

Answer 7

no opt-in required from the user, highly personalized/targeted, in-app messages can encourage the user to use all capabilities of the app, great for marketing

Question 8

cons of in-app notifications

Answer 8

can be overwhelming, user has to be using the app to see them

Question 9

common uses of in-app notifications

Answer 9

onboarding (into tutorial/feature intro), promos, customer support (i.e., what changed with an update)

Question 10

in-app notifications are added

Answer 10

with updates to the app or are predefined and the content of the notification is changed

Question 11

what kind of notifications pop up on mobile device’s notification section like an SMS message or mobile alert

Answer 11

push notifications

Question 12

push notifications only reach users that have

Answer 12

installed the app

Question 13

push notifications can be sent

Answer 13

anytime, whether the app is in use or not (usually not)

Question 14

push notifications are good for

Answer 14

reminding the user to use the app, directing traffic to the app, marketing

Question 15

history of push notifications - who was the first

Answer 15

Apple in 2009 (APNs Apple Push Notification Service)

Question 16

history of push notifications - who was the second

Answer 16

Google almost a year later with C2DM (Google Cloud to Device Messaging)

Question 17

in May 2013 Google introduced ? notifications

Answer 17

rich (images and action buttons)

Question 18

in September 2014 Apple added ? that allow a user to ?

Answer 18

interactive buttons; send a response right away to the app publisher

Question 19

app publishes have to register with an ?

Answer 19

OSPNS (Operating System Push Notification Service)

Question 20

does each mobile OS have its own OSPNS?

Answer 20

yes

Question 21

after a user downloads, installs, and opens the app, unique identifiers for the app and device are registered with the ? and the IDs are then sent to the ?

Answer 21

OSPNS; app publishers

Question 22

iOS apps require a user to ? push notifications, whereas other OSes do not have the choice but can still enable/disable push notifications through settings

Answer 22

accept

Question 23

pro of push notifications

Answer 23

can be connected with location as well, which can help with marketing

Question 24

firebase has the ?, which is a cross-platform messaging solution for ionic 3

Answer 24

FCM (Firebase Cloud Messaging)