Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

UOP Homework,UOP Tutorial,UOP Assignments > MKT 498 UOP Homework,MKT 498 UOP Tutorial,MKT 498 UOP Assignment > Flashcards

MKT 498 UOP Homework,MKT 498 UOP Tutorial,MKT 498 UOP Assignment Flashcards

1
Q

MKT 498 Week 5 Team Assignment Syllabus

A

MKT 498 Week 5 Team Assignment Syllabus
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-5-Team-Assignment-Syllabus

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

A

MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-5-Team-Assignment-Integrated-Marketing-Communications-(IMC)-Plan-Paper

Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website.

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

A

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-Team-Assignment-Marketing-Position-Statement-Presentation

Utilize the research from your Learning Teams Target Market and Competitive Advantage Analysis in Week Three.
Create a 12-slide Microsoft PowerPoint presentation in which you develop and justify a Marketing Position Statement for the selected product or service.
Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement)
Format each slide with only the MAJOR points for the topic presented in bulleted format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5 points)
Add detailed Speaker Notes at the bottom of each slide (when viewed in regular mode rather than slide show mode), explaining what you would explain about the bulleted items on each slide if you were making this presentation orally. (2 points)
Cite all references consistent with APA guidelines.
For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

A

MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-Individual-Assignment-Alternative-Marketing-Options-Paper

Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.

Include the following in your paper:
Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points)
Determine the marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service. (2 points)
Format your paper consistent with APA guidelines.
For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

MKT 498 Week 4 DQ 4

A

MKT 498 Week 4 DQ 4
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-DQ-4

What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

MKT 498 Week 4 DQ 3

A

MKT 498 Week 4 DQ 3
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-DQ-3

What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

MKT 498 Week 4 DQ 2

A

MKT 498 Week 4 DQ 2
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-DQ-2

What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

MKT 498 Week 4 DQ 1

A

MKT 498 Week 4 DQ 1
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-4-DQ-1

What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

MKT 498 Week 3 DQ 4

A

MKT 498 Week 3 DQ 4
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-3-DQ-4

Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

MKT 498 Week 3 DQ 3

A

MKT 498 Week 3 DQ 3
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-3-DQ-3

What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

MKT 498 Week 3 DQ 2

A

MKT 498 Week 3 DQ 2
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-3-DQ-2

Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

MKT 498 Week 3 DQ 1

A

MKT 498 Week 3 DQ 1
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-3-DQ-1

What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected?

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

A

MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-Individual-Assignment-Marketing-Analysis-Tools-Table

Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy.
Format your table consistent with APA guidelines for in-text citations and references.
For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

MKT 498 Week 2 DQ 6

A

MKT 498 Week 2 DQ 6
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-6

Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

MKT 498 Week 2 DQ 5

A

MKT 498 Week 2 DQ 5
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-5

What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples.

For More Homework Goto

http://www.homeworkbasket.com

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

MKT 498 Week 2 DQ 4

A

MKT 498 Week 2 DQ 4
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-4

What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.

What assessment tools might a business use to determine what your competition is doing?

Competitor analysis tools available are:

Google Analytics
Competitor blog observation
RSS feed subscription tracking
Competitive Intelligence consultation
Observing what is trending via social media sites (e.g. Twitter)
How do you collect data on the competition?

For More Homework Goto

http://www.homeworkbasket.com

17
Q

MKT 498 Week 2 DQ 3

A

MKT 498 Week 2 DQ 3
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-3

How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples.

For More Homework Goto

http://www.homeworkbasket.com

18
Q

MKT 498 Week 2 DQ 2

A

MKT 498 Week 2 DQ 2
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-2

What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

For More Homework Goto

http://www.homeworkbasket.com

19
Q

MKT 498 Week 2 DQ 1

A

MKT 498 Week 2 DQ 1
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-2-DQ-1

Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?

Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)?

For More Homework Goto

http://www.homeworkbasket.com

20
Q

MKT 498 Week 1 Individual Assignment Purpose And Value Of Integrated Marketing Paper

A

MKT 498 Week 1 Individual Assignment Purpose And Value Of Integrated Marketing Paper
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-1-Individual-Assignment-Purpose-and-Value-of-Integrated-Marketing-Paper

Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. In your paper, investigate a company and determine if the company has an integrated marketing campaign for a product or service they sell. Address the following in your paper:

If the company has an integrated marketing plan, what value does the plan add?
If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan?
Format your paper consistent with APA guidelines.
For More Homework Goto

http://www.homeworkbasket.com

21
Q

MKT 498 Week 1 DQ 3

A

MKT 498 Week 1 DQ 3
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-1-DQ-3

What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.

For More Homework Goto

http://www.homeworkbasket.com

22
Q

MKT 498 Week 1 DQ 2

A

MKT 498 Week 1 DQ 2
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-1-DQ-2

What are the “non-quantifiable” tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

For More Homework Goto

http://www.homeworkbasket.com

23
Q

MKT 498 Week 1 DQ 1

A

MKT 498 Week 1 DQ 1
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Week-1-DQ-1

What is integrated marketing?

What is the value of integrated marketing in today’s business environment?

How is integrated marketing different from traditional marketing?

For More Homework Goto

http://www.homeworkbasket.com

24
Q

MKT 498 Complete Course

A

MKT 498 Complete Course
Click Below URL to Purchase Homework

http://www.homeworkbasket.com/MKT-498/MKT-498-Complete-Course

MKT 498 Week 1 DQ 1

MKT 498 Week 1 DQ 2

MKT 498 Week 1 DQ 3

MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

MKT 498 Week 2 DQ 1

MKT 498 Week 2 DQ 2

MKT 498 Week 2 DQ 3

MKT 498 Week 2 DQ 4

MKT 498 Week 2 DQ 5

MKT 498 Week 2 DQ 6

MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

MKT 498 Week 3 DQ 1

MKT 498 Week 3 DQ 2

MKT 498 Week 3 DQ 3

MKT 498 Week 3 DQ 4

MKT 498 Week 4 DQ 1

MKT 498 Week 4 DQ 2

MKT 498 Week 4 DQ 3

MKT 498 Week 4 DQ 4

MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

MKT 498 Week 5 Team Assignment Syllabus

For More Homework Goto

http://www.homeworkbasket.com

UOP Homework,UOP Tutorial,UOP Assignments (370 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions