minortiy influence

Question 1

minority influence description

Answer 1

a form of social influence where a minority persuades a majority to adopt their beliefs.
most likely to lead to internalisation

Question 2

minority influence description (Moscovici)

Answer 2

aim- to rest whether a minority group where more likely to influence a majority group into giving an incorrect based if they where consistent in their views

sample- 172 female, 4 ppt, 2 confederates

procedure- series of 36 clearly blue slides, asked to state what colour the slides where
consistant- the 2 confederates said green every time
inconsistent- the 2 confederates said green 24 times

results
control- 0.25% wrong
inconsistent- 1.25% wrong
consistent- 8.42% wrong

conclusion- if a minority wants to influence a majority they must remain consistent

Question 3

evidence for- laboratory

Answer 3

conducted in a lab
high controls on extraneous variables
e.g. lighting
high internal validity

Question 4

evidence against- low ecological validity

Answer 4

conducted in a laboratory
artificial setting
knew they were a part of a study (eye test)
findings may not generalise to real life

Question 5

evidence against- high demand characteristics

Answer 5

conducted in a lab
ppt knew they where being tested
may have behaved unnaturally
reduced internal validity

Question 6

evidence against- deception

Answer 6

deceiving and deliberately misleading ppts
ppt felt embarrassed after learning some where confederates
goes against ethical code of conduct
can’t gain informed consent

in defence of moscovici, he needed to deceive them to gain realistic results

Question 7

evidence against- mock jury

Answer 7

had people decide on amount of compensation for a ski accident
the confederate suggested an alternative pov, this has no influence
when they showed flexibility and compromised it did have an influence

those seen and inflexible and rigid will have less influence