Factors involved in minority influence

Question 1

Consistency

Answer 1

remaining strong with a viewpoint

Question 2

synchronic consistency

Answer 2

every member of the minority arguing the same point

Question 3

diachronic consistency

Answer 3

arguing the same thing for a long period of time

Question 4

commitment

Answer 4

engaging in extreme acts to draw attention
this attracts news, tv ect
majority more attention to the issue (augmentation principle)

Question 5

flexibility

Answer 5

willing to adapt POV and compromise
so they are not viewed as rigid and stubborn

Question 6

evidence for- Moscovici Slides

Answer 6

when the minority confederates repeatedly said green, they had a larger influence over the majority
8.42% > 1.25%
suggests minority’s have more influence if they are consistent

Question 7

evidence for- more studies

Answer 7

wood et al did more meta- analysis
almost 100 similar studies
consistent means more influential
supports the role of consistency in minority influence

Question 8

evidence for- social network commitment

Answer 8

xie et al
when ppts communicated on a social network with ppl who were committed to an alternative POV to their own
this had the most significant influence
supports commitment with minority influence