MIL: VISUAL MEDIA INFORMATION Flashcards
Visual Media provides visual _____
information
E.g. Photography, video, screenshots, infographics, data visualization (charts and graphs), comic strips/ cartoons, memes, note-taking
Visual Media
Purpose of Visual Information.
a. gain ____
b. create _____
c. facilitate ______
a. attention
b. meaning
c. retention
Common Visual Media File Types
JPEG
PNG
GIF
TIFF
BMP
For Web Graphics. Probably the most web friendly image format there is. JPEG is great
for images when you need to keep the size small, such as when you
need to upload it online. If you don’t mind compromising the quality
of the image a bit, use ______.
JPEG / Joint Photographic Experts Group
For WEB GRAPHICS / ANIMATION / CLIP ART.
Out of the three formats ____ is the worst choice for web graphics, although file sizes are very small, and they load very fast. Plus, if you want to add animation effects, use ____.
Also great for clip art.
GIF / Graphic Interchange Format
For PRINT GRAPHICS. The best and only choice for professionals when images are intended for print. Its ability to read CMYK and YcbCr color, plus its ability to store such high pixel intensity makes it the only choice for designers, photographers and publishers.
TIFF / Tag Image File Format
For WEB GRAPHICS / LOGOS & LINE ART. Great for web graphics. If you want to keep the size small, but still retain the image quality, use PNG. Also if you want to use transparencies, the ____ is the format for you.
PNG / Portable Network Graphic
For PRINT GRAPHICS.
These files are large and uncompressed, but the images are rich in color, high in quality, simple and compatible in all Windows OS and
programs. ____ files are also called raster or paint images.
BMP / Bitmap Image file
Elements of Visual Design
Line
Shape
Texture
Value
Color
Form
Elements of Visual Design.
* Describes a shape or outline
* uniform/non-uniform
* create texture and can be thick/thin
* may be actual, implied, vertical, horizontal, diagonal, or contour lines
Line
Elements of Visual Design. A geometric or organic area that stands out from the space next to or around it, or because of differences in value, color, texture
Shape
Elements of Visual Design.
* degree of light and dark in a desgin
* contrast between black & white and all the tones in between
Value
Elements of Visual Design.
* way a surface feels or is perceived to feel
* illusion of the surfaces peaks and valleys, resulting in a feeling of smoothness or roughness in objects
Texture
Elements of Visual Design.
* determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue)
* used for emphasis or may elicit emotions from viewers
Color
