MIL: Text Information and Media Part 2 Flashcards
A simple and presentable format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
text
Any “human -readable sequence of characters” that can form Intelligible words (Rouse, 2015)
text
Types of Text
Hypertext
Plain Text / Unformatted Text
Formatted Text
Serve to link different electronic documents and enable users to jump from one to other in s non-linear way
Hypertext
Fixed size characters having essentially the same type of appearance
Plain Text / Unformatted Text
Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
Formatted Text
http://www.youtube.com is an example of a _______
hyperlink
Usually comprised with alphabets, numbers, punctuation marks, symbols and other special characters
Typeface
Refers to the representation or style of a text in the digital format
Typeface
Typeface is also called as _____
font, font type, or type
Types of Typeface.
* Connotes formality and readability in large amount of texts
* Usually used for the body text of books, newspapers, magazines and research publication
* Gives a classic or elegant look when used for title or heading
Serif
Types of Typeface. EX: Times New Roman, Garamond, Baskerville
Serif
Types of Typeface. brings a clean or minimalist look to the text; give a classic or elegant look when used for title or heading.
Sans Serif
Types of Typeface. E.g. Arial, Helvetica, Tahoma, Verdana, Calibri
Sans Serif
Types of Typeface. carries a solid or heavy look to text. This font can be used for large advertising sign on billboards.
Slab Serif
Types of Typeface. E.g. Rockwell, Playbill, Copperplate Gothic Bold
Slab Serif
draws much attention to itself because of its brush-like strokes. This
font is usually used in wedding invitation cards or other formal events.
E.g. Edwardian, Vladimir, Kunstler
Script
caters to a wide variety of emotions (such as
celebration, fear, horror, etc.) or themes (such as
cowboys, circus, holidays, summer, kiddie, etc.)
E.g. Chiller, Jokerman, Curlz MT
Decorative
Common file formats
Text
Document
Rich Text Format
Portable Document Format
PostScript
Unformatted text document by an editor as notepad on Windows platform
TXT or text
a page description language used mainly for desktop publishing
PS or PostScript
developed by Adobe systems for cross platform exchange of documents, supports image and graphics
PDF or Portable Document Format
Cross platform document exchange; default format for Mac OS X’s default
editor TextEdit
RTF or Rich Text Format
a native format for storing documents created by MS Word package;
contain a rich set of formatting capabilities
DOC or document
Design principles and elements
PROXIMITY
APPROPRIATENESS
REPETITION
EMPHASIS
CONTRAST
ORGANIZATION
ALIGNMENT
(PARECOA)
refers to the importance or value given to a part of the text-based content.
EMPHASIS
refers to how fitting or suitable the text is used for a specific audience, purpose or event
APPROPRIATENESS
refers to how near or how far are the text elements
from each other.
PROXIMITY
refers to how the text is positioned in the page.
ALIGNMENT
refers to a conscious effort to organize the different text elements in a page. Organization ensures that while some text elements are separated from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page.
ORGANIZATION
concerns consistency of elements and the unity of the entire design.
REPETITION
creates visual interest to text elements; Contrast is achieved when two elements are different from each other.
CONTRAST
