Messaging About Physical Activity

Question 1

What are 4 strategies to enhance PA messages?

Answer 1

1. Include message qualities (novel, vived, and salient)
2. Create relevance (tailoring and targeting)
3. Choose appropriate message framing (gain and loss)
4. Create accessible messages

Question 2

Are gain-or loss frame messages typically more effective?

Answer 2

Gain-framed.

Question 3

What are “negative” media images?

Answer 3

Images that focus on something which is attainable and unrealistic. E.g. cosmetic surgery ads

Question 4

What are “positive” media images?

Answer 4

Images that reject an unattainable body image.

Question 5

How is media literacy targeted individually?

Answer 5

Through media-literacy training and cognitive-behavioural therapy.

Question 6

What is media literacy at a societal level?

Answer 6

When “society” rejects and challenges media conceptions of the “ideal” body image.