MEDIA- Pluralist

Question 1

Whale

Answer 1

what we see in the media is determined by the audience. If social groups are presented unfairly, audiences wouldn’t continue to use the media products sold. Argue audiences can recognise stereotypes and see when they are being manipulated - example: cancel culture (joe rogan, jk Rowling..)self regulation ensures integrity e.g. news of the world and levers on report

Question 2

Williams

Answer 2

argues journalists are vital in a democratic society as they provide the public with information required to participate in political and cultural life. A free press is vital for democracy to work effectively as censorship’s can lead to bias view of politicians. State that newspapers that have traditionally supported torys now criticise when necessary e.g. party gate, Dominic Cummings breaking restrictions - media 4th estate of democracy

Question 3

Halloran

Answer 3

Audiences are able to manipulate the media as they have plural views of society (several views that influence)- supported by two step flow (exposure of news and then accept or reject)

Question 4

Curran and gurevitch

Answer 4

state that audiences are capable of conforming and accepting these representations of social groups or rejecting them (supports hallroan and the two step flow)