Media Language Theorists Flashcards

1
Q

Who does this apply to?

“Idea that texts communicate there meanings through a process of significations/codes”

A

Roland Barthes

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2
Q

Gap Fill

Idea that ____ communicate there ________ through a process of ______________/codes

A

texts, meanings, significations

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3
Q

Finish the Quote

“Texts communicate there meaning through…

A

a process of significations/codes”

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4
Q

What does Roland Barthes talk about?

A

Semiotics

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5
Q

What does Todorov talk about?

A

Narratology

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6
Q

What is the basic, in a nut shell premise of Todorov’s ideas

A

Narratives follow a basic structure which moves from one equilibrium to another

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7
Q

Gap fill

Idea that __________ follow a _____ structure which moves from one ___________ to another

A

narratives, basic, equilibrium

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8
Q

According to Todorov, what is a basic narrative structure

A

equilibrium>disruption>New equilibrium

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9
Q

Gap Fill
the idea that signs can function at the level of __________, which involves the ‘literal’ or ______-sense meaning of the sign, and at the level of ___________, which involves the meanings associated with or suggested by the sign

A

Denotation, Common, connotation

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10
Q

Who does this statement apply to?
the idea that constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation

A

Barthes

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11
Q

True or False

Todorov believes that the way narratives are resolved can have particular ideological significance

A

True

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12
Q

What are binary oppositions?

A

two things which are opposite to each other

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13
Q

Examples of binary oppositions (3)

A

Good and evil, male and female, raining and sunny

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14
Q

What is the basic, in a nut shell premise of Levi-Strauss’ ideas?

A

the conflict between binary opposites drives forward the narrative

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15
Q

Finish the quote

the idea that texts can best be understood through…

A

an examination of their underlying structure

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16
Q

True or False
According to Levi-Strauss, the way in which these binary oppositions are resolved can have particular ideological significance

A

True

17
Q

Gap Fill

the idea that meaning is dependent upon (and ________ through) pairs of ___________.

A

Produced, Oppositions

18
Q

What is the basic, in a nut shell premise of Neale’s ideas?

A

genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts

19
Q

Gap Fill
the idea that genres may be dominated by __________, but are also marked by difference, variation, and change the idea that ______ change, develop, and vary, as they ______ from and ______ with one another
the idea that genres exist within specific economic, institutional and __________ contexts

A

Repetition, genre, borrow, overlap, industrial