Media Language Theorists Flashcards
Who does this apply to?
“Idea that texts communicate there meanings through a process of significations/codes”
Roland Barthes
Gap Fill
Idea that ____ communicate there ________ through a process of ______________/codes
texts, meanings, significations
Finish the Quote
“Texts communicate there meaning through…
a process of significations/codes”
What does Roland Barthes talk about?
Semiotics
What does Todorov talk about?
Narratology
What is the basic, in a nut shell premise of Todorov’s ideas
Narratives follow a basic structure which moves from one equilibrium to another
Gap fill
Idea that __________ follow a _____ structure which moves from one ___________ to another
narratives, basic, equilibrium
According to Todorov, what is a basic narrative structure
equilibrium>disruption>New equilibrium
Gap Fill
the idea that signs can function at the level of __________, which involves the ‘literal’ or ______-sense meaning of the sign, and at the level of ___________, which involves the meanings associated with or suggested by the sign
Denotation, Common, connotation
Who does this statement apply to?
the idea that constructed meanings can come to seem self-evident, achieving the status of myth through a process of naturalisation
Barthes
True or False
Todorov believes that the way narratives are resolved can have particular ideological significance
True
What are binary oppositions?
two things which are opposite to each other
Examples of binary oppositions (3)
Good and evil, male and female, raining and sunny
What is the basic, in a nut shell premise of Levi-Strauss’ ideas?
the conflict between binary opposites drives forward the narrative
Finish the quote
the idea that texts can best be understood through…
an examination of their underlying structure
True or False
According to Levi-Strauss, the way in which these binary oppositions are resolved can have particular ideological significance
True
Gap Fill
the idea that meaning is dependent upon (and ________ through) pairs of ___________.
Produced, Oppositions
What is the basic, in a nut shell premise of Neale’s ideas?
genre is recognisable but does change over time or borrow from other genres. Genre is important to institutions because it helps them to market texts
Gap Fill
the idea that genres may be dominated by __________, but are also marked by difference, variation, and change the idea that ______ change, develop, and vary, as they ______ from and ______ with one another
the idea that genres exist within specific economic, institutional and __________ contexts
Repetition, genre, borrow, overlap, industrial
