I, Daniel Blake

Question 1

Ken Loach

Answer 1

Director of I,DB

Question 2

Lifetime gross

Answer 2

£260,354

Question 3

Box Office

Answer 3

£12.45 million

Question 4

Paul Laverty

Answer 4

Screenwriter for I,DB and other Ken Loach films

Question 5

Budget

Answer 5

£3,5 million

Question 6

Politics (4)

Answer 6

Highly critical of conservative government
Daniel Blake - real story
Mhairi Black – labor MP tells people to watch it ​
Actors and benefits – they talk about the benefits system ​

Question 7

Shot types

Answer 7

Long shots to make the audience feel like there actually there, watching from a distance

Question 8

Ken Loach films (5)

Answer 8

Recognisable characters 
Doesn’t use non-diegetic music to guide audiences emotions 
Doesn’t use much editing 
Highlight social injustices in Britain 
Uses long shots

Question 9

Preferred reading

Answer 9

Feel sympathetic with the characters and feel sorry for them

Question 10

Oppositional reading

Answer 10

How realistic is it

Question 11

Codes and conventions of Britain’s social realism (5)

Answer 11

Linear narrative 
Semi improvised writing - more realistic 
Regional setting - Newcastle 
Existing buildings - town hall
Unknown actors

Question 12

Production

Answer 12

BBC films
BFI
Sixteen films
WHY NOT

Question 13

Regulation and classification

Answer 13

BBFC - regulators

15 age rating - sexual references, drugs and strong language

Question 14

Reviews

Answer 14

Rotten Tomatoes - 92%
IMBD - 8/10
Review - 5/5
Metacritic - 78%

Question 15

Festival De Cannes

Answer 15

Nominated for 5 BAFTA awards:
Best film 
Outstanding British film 
best director 
Best original screenplay 
Best supporting actress 

Won the Palme De Ore

Question 16

Platform release pattern

Answer 16

number of cinemas increased as time goes on over its lifetime for the period it was screened in cinemas ​
I,DB started in 96 cinemas and rose to 273

Question 17

Targeting audiences (3)

Answer 17

Relatability
Local appeal
Unknown cast big name director for social realist films

Question 18

Distribution vs SOC

Answer 18

Not as big as straight outta Compton

Won’t spend as much on distribution because it was a low budget film

Question 19

Politics of social realism

Answer 19

Left wing - show social realism through personal stories rather than finding ways to challenge bourgeois idea.​
Right wing - have challenge the authenticity of the representations and tried to dismiss the narrative as propaganda or not entertaining.​

Question 20

Marketing (4)

Answer 20

Word of mouth
Hayley Squires - This Morning interview
Social media - #wearealldanielblake
Guerrilla projection campaign – projection on houses of parliament ​

Question 21

Trinity mirror group (5)

Answer 21

Gave away 10,000 tickets for free
Helped distribute more globally
Disruptive digital display on online newspapers
Articles retweeted by Ken Loach
Appeal from the protagonist used as masthead on the front cover

Question 22

International

Answer 22

UK - €4.27 million
France - €6.4 million
Italy - €1.4 million
Social realism - Neorealism in Europe

Question 23

Target audience profile

Answer 23

Age: 18-60
Gender - male and female
Socio-economic group - C1, C2, D, E
Explorers – niches, challenging social realism ​
aspirers and succeeders – attracted to the status of the film
Reformers – challenges social inequality ​