C2 Zoella Flashcards
Audience
What is Parasocial interaction?
The illusion of ‘face-to-face’ conversation
Audience
Zoella Audience Profile
What Socio-economic group is Zoellas audience?
BC1C2
Audience
Zoella Audience Profile
What Gender is Zoellas audience?
Female
Audience
Zoella Audience Profile
What age is Zoella’s audience?
13-24
Audience
Zoella Audience Profile
What Psychographics are in Zoellas audience?
Lifecycle- bachelor
Interests - make up, beauty, fashion
Psychometric profile - Mainstreamers and Aspirers
Audience
How does Zoella target her audience? (5)
Content Marketing and distribution Collaborations Meet and greets/Q &A Audience interaction - like, subscribe, comment
Audience
How does Zoella use Collaboration videos to attract more viewers?
Zoella does collaboration videos with other content creators. These videos attract more viewers and views
Context
What Festivals, Conferences and Conventions has Zoella attended? (2)
Amity Fest 2014 and VidCon
Context
What does she do at these events? (4)
Q&A
Meet and greets
Interviews
Signings
Context
What is VidCon (3)
Convention based in the USA and attracts 1000s of visitors which allows for vloggers to network and exchange ideas. Audiences get the chance to meet their idols.
Context
what sort of public appearances would she make? (3)
Film premieres, Award Shows, Media Events
Context
Why are public appearances good for her image? (4)
Allows for greater exposure and audience reach
Creators can interact directly with their audiences
Will pose for selfies with fans
Audiences take pictures and share content online
Audience - Jenkins - Fandom
How can Henry Jenkins participatory theory be applied to Zoella (2)
Audiences can produce, share, comment on, like content
Debates relating to what ‘creating content’ means as there is a difference between posting the odd Tweet and creating a living out of producing content
Audience - Gauntlett - Identity
How can David Gauntlett Identity theory be applied to Zoella?
Gauntlett argues that YouTube is ‘not just a site where videos are hosted. It’s a place where conversations and connections are developed’
Audience
What is a Jump cut?
An editing technique that cuts material from single takes, giving the effect of jumping forward in time
Audience
What is “Breaking the fourth wall”?
Where the presenter addresses the audience directly
Audience
What is an Unscripted narrative?
Improvised moments in narrator dialogue
Audience
What is a example of a Jump cut in Zoella’s videos?
Placed in moments of awkwardness or changing topic
Audience
What is an example of “breaking the fourth wall” in Zoella’s videos?
“What do you guys think of this?” From Primark hawk video
Audience
What is an example of an Unscripted narrative in Zoella’s videos?
Loosely scripted, got a clear structure but swerves very often
Audience
What effect does an unscripted narrative have on Zoella’s audience?
Makes it more authentic and relatable because we all make mistakes talking. (Jumbling up words etc.)
Audience
What effect does breaking the fourth wall have on Zoella’s audience?
The audience feels more involved in the video and makes it seem like there opinion has value. Ouch
Audience
What effect do jump cuts have on Zoella’s audience?
Makes the video a lot smoother and easier to watch as opposed to an uncomfortable single shot video.
Audience - Gerbner - Cultivation
What does George Gerbner’s idea of resonance mean?
The more a media text matches the everyday reality of the individuals own reality the more likely it is to shape their view.
Audience - Gerbner - Cultivation
How can George Gerbner be applied to Zoella?
Zoella presents herself as authentic and an everyday person through her language and content. This makes more people resonate with her.
Context
When was the first weblog (blog) created?
1999
What is a single camera edit?
A single camera production is simply a piece of media either a music video or film shot with a single camera.
What is sanitised story content?
Content that avoids controversy, taboo language or material that may cause offence.
How does Zoella reinforce gender stereotypes through her content?
Make up tutorials - stereotypical female content
True or false
The function that her content performs is similar to the role that has traditionally been performed by girl’s magazines
True
How does Zoella reinforce beauty standards and consumption of of beauty products?
Make up tutorials and demo’s
How is Zoella monetised? (3)
Sponsorships, advertising, YouTube
Audience
How is parasocial reality constructed (2)
- Direct mode of address
* Casual language codes
