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A Level Media Studies > C2 Zoella > Flashcards

C2 Zoella Flashcards

1
Q

Audience

What is Parasocial interaction?

A

The illusion of ‘face-to-face’ conversation

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2
Q

Audience
Zoella Audience Profile
What Socio-economic group is Zoellas audience?

A

BC1C2

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3
Q

Audience
Zoella Audience Profile
What Gender is Zoellas audience?

A

Female

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4
Q

Audience
Zoella Audience Profile
What age is Zoella’s audience?

A

13-24

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5
Q

Audience
Zoella Audience Profile
What Psychographics are in Zoellas audience?

A

Lifecycle- bachelor
Interests - make up, beauty, fashion
Psychometric profile - Mainstreamers and Aspirers

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6
Q

Audience

How does Zoella target her audience? (5)

A 
Content
Marketing and distribution 
Collaborations
Meet and greets/Q &A
Audience interaction - like, subscribe, comment
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7
Q

Audience

How does Zoella use Collaboration videos to attract more viewers?

A

Zoella does collaboration videos with other content creators. These videos attract more viewers and views

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8
Q

Context

What Festivals, Conferences and Conventions has Zoella attended? (2)

A

Amity Fest 2014 and VidCon

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9
Q

Context

What does she do at these events? (4)

A

Q&A
Meet and greets
Interviews
Signings

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10
Q

Context

What is VidCon (3)

A

Convention based in the USA and attracts 1000s of visitors which allows for vloggers to network and exchange ideas. Audiences get the chance to meet their idols.

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11
Q

Context

what sort of public appearances would she make? (3)

A

Film premieres, Award Shows, Media Events

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12
Q

Context

Why are public appearances good for her image? (4)

A

Allows for greater exposure and audience reach
Creators can interact directly with their audiences
Will pose for selfies with fans
Audiences take pictures and share content online

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13
Q

Audience - Jenkins - Fandom

How can Henry Jenkins participatory theory be applied to Zoella (2)

A

Audiences can produce, share, comment on, like content
Debates relating to what ‘creating content’ means as there is a difference between posting the odd Tweet and creating a living out of producing content

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14
Q

Audience - Gauntlett - Identity

How can David Gauntlett Identity theory be applied to Zoella?

A

Gauntlett argues that YouTube is ‘not just a site where videos are hosted. It’s a place where conversations and connections are developed’

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15
Q

Audience

What is a Jump cut?

A

An editing technique that cuts material from single takes, giving the effect of jumping forward in time

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16
Q

Audience

What is “Breaking the fourth wall”?

A

Where the presenter addresses the audience directly

17
Q

Audience

What is an Unscripted narrative?

A

Improvised moments in narrator dialogue

18
Q

Audience

What is a example of a Jump cut in Zoella’s videos?

A

Placed in moments of awkwardness or changing topic

19
Q

Audience

What is an example of “breaking the fourth wall” in Zoella’s videos?

A

“What do you guys think of this?” From Primark hawk video

20
Q

Audience

What is an example of an Unscripted narrative in Zoella’s videos?

A

Loosely scripted, got a clear structure but swerves very often

21
Q

Audience

What effect does an unscripted narrative have on Zoella’s audience?

A

Makes it more authentic and relatable because we all make mistakes talking. (Jumbling up words etc.)

22
Q

Audience

What effect does breaking the fourth wall have on Zoella’s audience?

A

The audience feels more involved in the video and makes it seem like there opinion has value. Ouch

23
Q

Audience

What effect do jump cuts have on Zoella’s audience?

A

Makes the video a lot smoother and easier to watch as opposed to an uncomfortable single shot video.

24
Q

Audience - Gerbner - Cultivation

What does George Gerbner’s idea of resonance mean?

A

The more a media text matches the everyday reality of the individuals own reality the more likely it is to shape their view.

25
Q

Audience - Gerbner - Cultivation

How can George Gerbner be applied to Zoella?

A

Zoella presents herself as authentic and an everyday person through her language and content. This makes more people resonate with her.

26
Q

Context

When was the first weblog (blog) created?

A

1999

27
Q

What is a single camera edit?

A

A single camera production is simply a piece of media either a music video or film shot with a single camera.

28
Q

What is sanitised story content?

A

Content that avoids controversy, taboo language or material that may cause offence.

29
Q

How does Zoella reinforce gender stereotypes through her content?

A

Make up tutorials - stereotypical female content

30
Q

True or false

The function that her content performs is similar to the role that has traditionally been performed by girl’s magazines

A

True

31
Q

How does Zoella reinforce beauty standards and consumption of of beauty products?

A

Make up tutorials and demo’s

32
Q

How is Zoella monetised? (3)

A

Sponsorships, advertising, YouTube

33
Q

Audience

How is parasocial reality constructed (2)

A
  • Direct mode of address

* Casual language codes

A Level Media Studies (24 decks)

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