media influence on gender Flashcards
AO1: MEDIA.
what does the media provide children with?
ROLE MODELS that children may IDENTIFY with and what to IMITATE.
more LIKELY to choose role models of the SAME gender who engage in STEREOTYPICAL gender-appropriate behaviour as this is more likely to be REINFORCED.
Who provided evidence that the media provide RIGID gender stereotypes that could affect children?
*BUSSSEY AND BANDURA found that men were portrayed as INDEPENDANT while women were DEPENDANT. Men GAVE advice and the women FOLLOWED it.
*FURNHAM AND FARRAGHER: reported SIMILAR finding, men portrayed as DIRECT PROFESSIONALS and women had more FAMILY roles.
how does the media provide SELF-EFFICACY?
it GIVES info to men and women in terms of how SUCCESSFUL they may be in ADOPTING these behaviours.
SEEING other people perform gender-appropriate behaviours INCREASES child s belief that they can carry out these behaviours in the FUTURE.
This is called self-efficacy
who provided research for self-efficacy?
MITRA ET AL.
ANALYSED people in INDIA after watching a TV detective programme.
Found that GIRLS were more likely to feel able to WORK outside their home than NON-VIEWERS.
so their self-efficacy had CHANGED because of media influence.
who did the study of effects of NEW media?
NOTEL, UNITEL, MULTITEL
what was the notel,unitel and multitel study procedure?
Canada study, about to receive a TV signal for the FIRST time. (NOTEL)
researchers carried out SURVEYS around the town to assess the BEHAVIOURS and ATTITUDES of the population PRIOR to the intro of tv.
collected SIMILAR data from two neighbouring towns that had access to ONE tv (UNITEL) and (MULTITEL) that had access to SEVERAL.
TWO years, towns surveyed again.
gender stereotypical attitudes among the CHILDREN of three towns changed over two Years, Beginning NOTEL and UNITEL displayed LESS sex-typed views and LESS evidence of gender stereotypical behaviour than MULTITEL.
By the END evidence of stereotypical behaviour had INCREASED for the children of NOTEL.
