Media, Commercialisation and Sport Flashcards
What makes up the golden triangle?
Sport, business and media
Define commercialism
Process of attempting to gain money from an activity
Define sponsorship
When a company pays for their product to be publicly displayed or advertised in an attempt to increase sales
Define merchandising
Practice in which the brand or image from one product is used to sell another
What are 5 characteristics of commercial sports
Contacts Wide media coverage Professional sport Athletes are representatives Entertainment industry Sponsorship and business
What are 4 effects of commercialisation on professional performers?
High income from promoting product Lots of dedication and sacrifices for training Become a household name Controlled by sponsors Pay rose if successful High pressure, injury
4 Effect of commercialisation on sport
Rules altered to reduce viewer boredom
Breaks provided for adverts
Some competition format has been changed
Women sport recurve less coverage so less money is reinvested and less role models
Better technology means spectators get a better experience
4 reasons companies invest in sports
Created association with healthy sports
Increase sales and publicity
Improves company morale
Gives opportunity to link to corporate hospitality
Being a sponsor reduces tax that needs to be paid
Define globalisation
Process where nations are investing being linked together and people are becoming more independent via technology and travel improvement
3 Impact of globalisation on sport
Increased pressure could lead to drugs use
Sponsorship to international events
Players can be recruited abroad
New sports spread sound the world
Impact of social media on sport
Global communication between fans and players
Provides sport information
Clubs can be promoted
Players can promote themselves to clubs or unis
Promotes achievements
Inappropriate posts get athletes in trouble
