Imapct of sport on society and of dociety on sport Flashcards
Define society
group of people associated for a purpose
Define internalisation
Learning of values that are incorperated within yourself
Define socialisation
Lifelong process where members of a society learn
Define secondary Socialisation
Teen socialisation mainly school and friends
Define gender socialisation
Learning to conform to gender roles
Define inequality
Unfair situation where resources and opportunities are unevenly distributed
Define social issue
Problem that affects many in society
Define social control
Peoples thoughts, feelings behaviour and appearance are regulated in the social system
Define social change
Alteration in the social order of society
Define social class
Social inequalities in wealth, income, education and power
Define social stratification
Type of inequality you are society is divided into levels based on wealth and status
Give two examples of social change charities
This girl can, Chance to Shine Street cricket
Commercialism meaning
Process of attempting to gain money from activity
Sponsorship
Company pay for its products to be publicly displayed in attempt to increase sales
Merchandising
Brand or image from one product used to sell another
Characteristics of commercial sport
Contracts
Entertainment
Media coverage
Business and sponsorship
Reasons companies invest in sport
Link hospitality Associate withe excellence at highest level of sport Company moral Reduced tax Associate company with heath Increase sale and publicity
Gender socialisation
Learning to confirm to culturally defined gender norms
Examples of social control on women
Must look thin and feminin, not muscular Feel guilt for leaving babies Lower income Less free time Not many sports teams or role models
