Media Flashcards

1
Q

out of print

A

(of books) not available anymore

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2
Q

obituaries

A

descriptions of the lives of people who have just died

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3
Q

editorial

A

an article giving the newspaper editor’s opinion

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4
Q

classified ads

A

pages of advertisements in different categories

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5
Q

supplements

A

separate magazines included with the newspaper

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6
Q

feature

A

= article

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7
Q

agony column

A

section in a paper or magazine that deals with readers’ private emotional problems

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8
Q

agony aunt

A

person, typically a woman, who answers letter in agony column

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9
Q

publication’s circulation

A

number of copies sold by a newspaper or magazine

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10
Q

newsletter

A

a regular report with information for people belonging to a particular group

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11
Q

leaflet
e.g. I picked up a leaflet about the museum when I was in town.

A

single sheet with inf abt sth

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12
Q

brochure
e.g. Do you have any brochures about Caribbean holidays?

A

small, thin “book” with the inf about travel, companies etc

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13
Q

prospectus
e.g. Before choosing the university, I was given a prospectus to find out more about them.

A

small , thin “book” with inf about educational or work institutions

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14
Q

flyer
e.g. I was given a flyer about a new nightclub which is opening next month.

A

single sheet giving info about events

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15
Q

booklet
e.g. The tourist office has a free booklet of local walks.

A

small thin book with a soft cover with inf abt sth

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16
Q

manual

A

instruction book for sth

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17
Q

ghost writer

A

sb who writes under different name

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18
Q

desktop publishing

A

published using a home computer to design it

19
Q

facsimile

A

an exact copy

20
Q

spine

A

the end of a book where the pages are attached and which usually shows the writer’s name and title on its outer part

21
Q

blurb
e.g. The blurb on the back of the book says that it “will touch your heart”.

A

a short description of a book, film, etc., written by the people who have produced it, and intended to make people want to buy it or see it

22
Q

foreword

A

a short piece of writing at the beginning of a book, sometimes praise by a famous person or someone who is not the writer

23
Q

issue
e.g. An old issue of “Homes and Gardens” lay on the table.

A

видання

24
Q

index
e.g. Try looking up “heart disease” in the index.

A

an alphabetical list, such as one printed at the back of a book showing which page a subject, name, etc. is on

25
Q

dotcom
e.g. A survey found that 20 of the top 150 European dotcoms could run out of cash within a year.

A

a company that does most of its business on the internet

26
Q

citizen journalism

A

news from ordinary people in social media

27
Q

pressure groups
e.g. Journalists often gather news from pressure groups.

A

a group of people who tend to influence what other thinks for the changes in society

28
Q

air you views
e.g. Pressure groups usually want to air their views in piblic

A

express your opinion

29
Q

to seek publicity

A

to want to reach a wider audience

30
Q

soundbite

A

a short memorable phrase that will be repeated in news and articles

31
Q

to hunt for
e.g. Journalists hunt for stories.

A

look for

32
Q

tap useful sources

A

make use of ppl or organisations which regularly provide news

33
Q

airtime
e.g. The more important a story is, the more airtime it will achieve.

A

minutes given to it on radio or TV

34
Q

column inches
e.g. The more important the story is, the more column inches it’ll be given.

A

space In the newspaper

35
Q

rag
e.g. He had his pic taken for some local rag.

A

a newspaper or magazine that is considered to be of bad quality.

36
Q

gutter press

A

the type of newspaper that pay more attention to shocking stories than to serious matters

37
Q

a scoop story

A

the one which is only to be found in one newspaper

38
Q

run a story
e.g. All newspaper or TV channels hipe to run a story that no one else has discovered.

A

tell a story

39
Q

libel

A

a piece of writing that contains bad or false things about a person

40
Q

defamation

A

damaging the reputation of a person = libel

41
Q

put your own gloss/spin on sth

e.g. Journalists of different political persuasions will put their own gloss/spin on a story.

A

present in their own way

42
Q

muck-raking

e.g. Some journalists gather stories by muck-raking

A

collecting scandals

43
Q

occurrence

A

= event