Advertising Flashcards

1
Q

innovative

A

original and interesting

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2
Q

unsurpassed
e.g. His knowledge of the subject is unsurpassed.

A

the best there is

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3
Q

to leave sth/sb standing

A

to be much better

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4
Q

put/leave sb in the shade
e.g. Sign up for exam courses that leave other courses in the shade.

A

make other seem insignificant

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5
Q

rock-bottom prices
e.g. Rock-bottom prices in Penny store.

A

extremely low

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6
Q

prices slashed!

A

extremely reduced

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7
Q

bargains galore! ɡəˈlɔːr

A

a huge number of products on sale

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8
Q

pamper yourself
e.g. Why not pamper yourself after a hard day with a hot bath scented with oils?

A

treat yourself to something luxurious

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9
Q

indulge yourself with
e.g. Indulge yourself with our smooth, rich, perfectly blended coffee.

A

to allow yourself or another person to have something enjoyable, especially more than is good for you

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10
Q

sumptuous
e.g. The celebrity guests turned up dressed in sumptuous evening gowns.

A

impressive in a way that seems expensive = fancy

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11
Q

sumptuous
e.g. The celebrity guests turned up dressed in sumptuous evening gowns.

A

impressive in a way that seems expensive = fancy

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12
Q

opulent
e.g. an opulent lifestyle; an opulent hotel

A

expensive and luxurious

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13
Q

live in the lap of luxury

A

in a very luxurious way

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14
Q

ergonomically designed
e.g. The new office chairs will be ergonomically correct.

A

in a way that makes furniture or equipment comfortable and effective for people who use it

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15
Q

state-of-the-art
e.g. all our computers are state-of-the-art

A

use the very latest technology

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16
Q

tantalisingly appealing
e.g. Our new lipsticks are tantalisingly appealing.

A

in a way that makes you feel excited

17
Q

glossy/radiant

A

attractive, healthy-looking

18
Q

sky-writing

A

way of adverts - words written in the sky using smoke from a plane

19
Q

sandwich board

A

ways of adverts: advertising posters hung at the back and front of a person, who then walks around a busy area

20
Q

pop-ups

A

ads that appear on the screen suddenly

21
Q

to plug

A

= to advertise