Me 4.2 Attitude Formation and Attitude Change Flashcards
attitudes
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events.
foot-in-the-door phenomenon
he tendency for people who have first agreed to a small request to comply later with a larger request.
attitudes-follow-behaviour principle
If we act a certain way, even if we do not originally believe in what we are doing, our attitude towards that behaviour will change in such a way that we will believe in it
door-in-the-face effect
When one approaches another with an unreasonable request, and gets turned down, a modest request seems more acceptable
Social norms
the unwritten rules and expectations that dictate how individuals should behave in a particular social group or society.
Role
Patterns of behaviour expected of persons occupying particular social positions; defined by rules set by society and shaped by individual personality traits and abilities
Role playing
When one adopts into a new role, you act it out. However, before long, the things you have acted out becomes you.
Cognitive Dissonance
The mental discomfort that we experience when our attitudes and actions don’t align
Cognitive Dissonance Theory
When we experience cognitive dissonance, and thus chang our attitudes to align with out actions, or change our actions to align with out attitudes.
persuasion
changing people’s attitudes, potentially influencing their actions.
The elaboration likelihood model
outlines two main routes to persuasion
Halo Effect
A type of peripheral route where one positive trait influences overall perception
Example: Assuming a physically attractive person is also intelligent
Peripheral Route persuasion
Relies on superficial cues; leads to temporary attitude change
Central Route persuasion
Focuses on logical arguments and evidence; leads to long-lasting attitude change
Belief perseverance
the persistence of a belief
despite evidence suggesting it is not accurate
Confirmation Bias
Seeking or interpreting evidence in ways that confirm existing beliefs
Example: Only reading news sources that align with one’s political views