MCAT Theories of Attitude and Behavior Change

Question 1

Elaboration likelihood model

Answer 1

Model on persuasion. States there are two routes: peripheral and the central.

• Peripheral route - uses superficial methods ( such as using a model or famous person).
• Central route - using a message that’s crafted to the audience ( well, thought out researched method).

Question 2

Social cognitive theory

Answer 2

People change their behavior based on vicarious methods ( observing others).

We choose to do something or not do something based on the outcome of events we see others do.