Mass interaction Flashcards
What distinguishes a live performance?
The quality and form of HHI between performers, performers and audience, and among the audience
How do we design for audience engagement?
> Configure environment
> Configure engagement
How can engagement be configured?
> Passers-by converted to audients (attention, interaction)
> Audients converted to members of the audience (collective identity, performer obligation)
What are the features of the recognition of audience membership?
> Audience members monitor each other’s responses
Leaving is preceded by looking around
Audience is internally structured (proximity increases response)
How is obligation built?
> Indirectly suggest a sum
Explicitly cast activity as entertainment / work
Identify non-paying ‘leavers’
Loudest applause before or during act
What are the dimensions of transformed social interaction?
> Self-representation
Social-sensory abilities (awareness of cues)
Social environment
What were the findings of the classroom gaze study?
> Periphery ignored more than centre
Augmented perception
Effect is strongest for peripheral positions
What are the effects of classroom position on learning?
> Central learns better than peripheral
> Students ignore teacher more in periphery
What is the effect of proximity on learning?
Proximity proportional to learning
What is the effect of peer behaviour on learning?
> Student behaviour conforms to others
> No gaze effects
