marketing mix:promotion Flashcards
Promotion
activity that supports or encourages a cause,
promotion include:
-Advertisement
-Sales promotion
Advertisement
above the line promotion and can take any form such as advertising on television or the internet
sales promotion
below the line promotion and are often used for a short period of time
Aims of promotion
-increase sales
-create brand image
-improve the company image
Advertising
in which a product,brand or service is promoted in order to attract interest
Advertising can the take the form of?
-informative
-persuasive
informative:
when the advertising is carried out with full information about the product
persuasive:
an advertising which is trying to make constumer believe that they really should buy this product
target audience
refers to people who are potential buyers of a product or service
sales promotion meaning
is a special offer that is aimed at consumers to increase in sales
in short-term
types of sale promotion
-price reduction
-gifts
-BOGOF
-free samples
-warranty
sales promotion advantage
encourages consumer to try new product
encourage costumer to buy product more often
increasing of sales
marketing budget
financial plan for the marketing of a product
e-commerce
use of the internet to sell goods and services
benefits of business to advertise on social media
-target a specific group
-cheap to use
-reaches group that are difficult to reach
drawback to business using social media
can alienate costumer
have to pay for advertising
lack of control of advertising
benefit to business using their own website
-no extra cost
-can provide more information
-can change adverts quickly
drawback to business using their own website
-relies on costumer finding website
-design cost of the website may be high
sponsorship
help improve company image
raise public awarness
