marketing

Question 1

Marketing

Answer 1

is the management process responsible for identifying, anticipating and satisfying consumer needs profitably

Question 2

4 departments in marketing department

Answer 2

-sales
-promotion
-distribution
-market research

Question 3

sales department

Answer 3

responsible for the sales of the product

Question 4

promotion department

Answer 4

deals with advertising for products

Question 5

distribution department

Answer 5

transport the product to the market

Question 6

market research department

Answer 6

responsible for finding out costumer’s needs

Question 7

role of marketing

Answer 7

-gain information
-satisfying costumer needs
-maintain costumer loyalty
-identify costumer needs

Question 8

marketing goals

Answer 8

-increase sales revenue and profit
-raise awareness of their product
-enter new markets at home or abroad

Question 9

why costumer spending pattern may change

Answer 9

-changes in technology
-change in income
-ageing population

Question 10

change in technology

Answer 10

new technology will be available and the old will be outdated

Question 11

change in income

Question 12

ageing population

Question 13

globalization

Answer 13

products are being sold in markets all over the world, so there are lots of competitors

Question 14

improvement in transportation infrastructure

Question 15

internet/E-commerce