marketing mix:place Flashcards
distribuiton channel
by which a product is passed from the place of
production to the customer
distribuiton channel 2
producer to consumer
advantage 1
lower distribuiton cost
disadvantage 2
no direct contact with consumer
distribuiton channel 2
producer to retailer to consumer
advantage 3
reduce transportation cost
reduce storage cost
disadvantage 3
price is higher for retailer
wholesaler may not sell every product
distribuiton channel 4
producer to wholesaler to retailer to consumer
advantage 4
agents have lots of knowledge of business from that country
save time
disadvantage 4
producer has to ay agent fees
may lose control
distribuiton channel 1
producer to agent to wholesailer to retailer to consumer
advatage 1
very simple
low price for consumer
disadvantage 1
may not be suitable for some product
not many consumer live near factories