marketing mix:place Flashcards

1
Q

distribuiton channel

A

by which a product is passed from the place of
production to the customer

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2
Q

distribuiton channel 2

A

producer to consumer

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3
Q

advantage 1

A

lower distribuiton cost

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4
Q

disadvantage 2

A

no direct contact with consumer

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5
Q

distribuiton channel 2

A

producer to retailer to consumer

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6
Q

advantage 3

A

reduce transportation cost

reduce storage cost

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7
Q

disadvantage 3

A

price is higher for retailer

wholesaler may not sell every product

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8
Q

distribuiton channel 4

A

producer to wholesaler to retailer to consumer

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9
Q

advantage 4

A

agents have lots of knowledge of business from that country

save time

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10
Q

disadvantage 4

A

producer has to ay agent fees

may lose control

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11
Q

distribuiton channel 1

A

producer to agent to wholesailer to retailer to consumer

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12
Q

advatage 1

A

very simple

low price for consumer

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13
Q

disadvantage 1

A

may not be suitable for some product

not many consumer live near factories

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