Marketing/Merchandising - Questions Flashcards
1
Q
The indirect method of approach for casket selection requires: A. the funeral practitioner's permission B. adequate pre-counseling C. proper lighting D. no written information
A
adequate pre-counseling
2
Q
In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total costs is the: A. inventory turnover B. cash discount C. quantity discount D. economic order quantity
A
economic order quantity
3
Q
When the manager of a funeral establishment is able to provide oversight that inspires employees of the organization to perform in ways that achieve the company's mission, goals, and objectives, he is accomplishing which management function? A. controlling B. actuating C. planning D. organizing
A
actuating
4
Q
If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a: A. rebate B. consignment C. cash discount D. quantity discount
A
cash discount
5
Q
A director's casket sales for a week are as follows: 1. $750 2. $900 3. $900 4. $1,175 5. $900 The mode is: A. $750 B. $900 C. $925 D. $1,175
A
$900
6
Q
Which of the following is classified as a hardwood? A. cedar B. redwood C. pine D. oak
A
oak
7
Q
A burial vault which is closed by lowering the dome over the base describes a/an: A. top seal B. triple seal C. double seal D. air seal
A
air seal
8
Q
Which management function involves responsibility for training employees on general workplace safety? A. Marketing Management B. Financial Management C. Facilities Management D. Office Management
A
Facilities Management
9
Q
An example of a non-ferrous metal is: A. bronze B. steel C. stainless steel D. iron
A
bronze
10
Q
The dimensions of a particular steel casket are 6'6" long and 23" wide. A casket invoiced as 6'6" XX would be how many inches wide? A. 23 B. 27 C. 29 D. 31
A
27
11
Q
A cloth material made of flax fibers is called A. crepe B. linen C. satin D. domet
A
linen
12
Q
in order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called: A. itemization B. sales frequency C. analysis chart D. unit pricing
A
sales frequency
13
Q
The funeral practitioner's casket sales for the week are: $700 $1,500 $1,200 $3,400 The mean is: A. $1,133.33 B. $1,500.00 C. $2,500.25 D. $3,400.00
A
$1,133.33
14
Q
If a funeral practitioner purchased a casket for $350 and sold it for $950 the consumer value index (CVI) for that piece of merchandise would be: A. 93% B. 12% C. 23% D. 37%
A
37%
15
Q
Masselin is a casket A. handle shape B. opening style C. upholstery material D. exterior covering material
A
upholstery material
16
Q
An option to a traditional casket display room would be: A. a vertical computer program B. a horizontal computer program C. a pre-packaged computer program D. a data processing computer program
A
a vertical computer program
17
Q
A method of price quotation in which one price includes both service and casket is A. package pricing B. unit pricing C. bi-unit pricing D. functional pricing
A
unit pricing
18
Q
According to the FTC Funeral Rule, FDs may:
A. offer a traditional funeral package at a discount
B. discount the basic service fee for those who purchase caskets
C. offer package pricing but cannot discount the package price
D. not offer package pricing, must only itemize goods
A
offer a traditional funeral package at a discount
19
Q
Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called: A. advertising B. merchandising C. demographics D. economic base
A
economic base
20
Q
The best lighting option for the selection room is A. direct incandescent B. indirect incandescent C. direct fluorescent D. indirect fluorescent
A
indirect incandescent
21
Q
If a preened sale takes place outside of the funeral establishment, the customer may cancel the contract within A. 3 days B. 5 days C. 15 days D. 30 days
A
3 days
22
Q
Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising? A. 1-2% B. 2-5% C. 6-9% D. 10-12%
A
2-5%
