Marketing/Merchandising - Questions

Question 1

The indirect method of approach for casket selection requires:
A. the funeral practitioner's permission
B. adequate pre-counseling
C. proper lighting
D. no written information

Answer 1

adequate pre-counseling

Question 2

In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total costs is the:
A. inventory turnover
B. cash discount
C. quantity discount
D. economic order quantity

Answer 2

economic order quantity

Question 3

When the manager of a funeral establishment is able to provide oversight that inspires employees of the organization to perform in ways that achieve the company's mission, goals, and objectives, he is accomplishing which management function?
A. controlling
B. actuating
C. planning
D. organizing

Answer 3

actuating

Question 4

If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a:
A. rebate
B. consignment
C. cash discount
D. quantity discount

Answer 4

cash discount

Question 5

A director's casket sales for a week are as follows:
1. $750
2. $900
3. $900
4. $1,175
5. $900
The mode is:
A. $750
B. $900
C. $925
D. $1,175

Answer 5

$900

Question 6

Which of the following is classified as a hardwood?
A. cedar
B. redwood
C. pine
D. oak

Answer 6

oak

Question 7

A burial vault which is closed by lowering the dome over the base describes a/an:
A. top seal
B. triple seal
C. double seal
D. air seal

Answer 7

air seal

Question 8

Which management function involves responsibility for training employees on general workplace safety?
A. Marketing Management
B. Financial Management
C. Facilities Management
D. Office Management

Answer 8

Facilities Management

Question 9

An example of a non-ferrous metal is:
A. bronze
B. steel
C. stainless steel
D. iron

Answer 9

bronze

Question 10

The dimensions of a particular steel casket are 6'6" long and 23" wide. A casket invoiced as 6'6" XX would be how many inches wide?
A. 23
B. 27
C. 29
D. 31

Answer 10

27

Question 11

A cloth material made of flax fibers is called
A. crepe
B. linen
C. satin
D. domet

Answer 11

linen

Question 12

in order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called:
A. itemization
B. sales frequency
C. analysis chart
D. unit pricing

Answer 12

sales frequency

Question 13

The funeral practitioner's casket sales for the week are:
$700
$1,500
$1,200
$3,400
The mean is:
A. $1,133.33
B. $1,500.00
C. $2,500.25
D. $3,400.00

Answer 13

$1,133.33

Question 14

If a funeral practitioner purchased a casket for $350 and sold it for $950 the consumer value index (CVI) for that piece of merchandise would be:
A. 93%
B. 12%
C. 23%
D. 37%

Answer 14

37%

Question 15

Masselin is a casket
A. handle shape
B. opening style
C. upholstery material
D. exterior covering material

Answer 15

upholstery material

Question 16

An option to a traditional casket display room would be:
A. a vertical computer program
B. a horizontal computer program
C. a pre-packaged computer program
D. a data processing computer program

Answer 16

a vertical computer program

Question 17

A method of price quotation in which one price includes both service and casket is
A. package pricing
B. unit pricing
C. bi-unit pricing
D. functional pricing

Answer 17

unit pricing

Question 18

According to the FTC Funeral Rule, FDs may:
A. offer a traditional funeral package at a discount
B. discount the basic service fee for those who purchase caskets
C. offer package pricing but cannot discount the package price
D. not offer package pricing, must only itemize goods

Answer 18

offer a traditional funeral package at a discount

Question 19

Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called:
A. advertising
B. merchandising
C. demographics
D. economic base

Answer 19

economic base

Question 20

The best lighting option for the selection room is
A. direct incandescent
B. indirect incandescent
C. direct fluorescent
D. indirect fluorescent

Answer 20

indirect incandescent

Question 21

If a preened sale takes place outside of the funeral establishment, the customer may cancel the contract within
A. 3 days
B. 5 days
C. 15 days
D. 30 days

Answer 21

3 days

Question 22

Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising?
A. 1-2%
B. 2-5%
C. 6-9%
D. 10-12%

Answer 22

2-5%