Marketing Flashcards
1
Q
Marketing
A
-essentially marketing is about meeting the needs and wants of customers so that marketing’s prime aim of increasing sales can be met
2
Q
What are the 4 ps of marketing (marketing mix)
A
Price
Product
Place
Promotion
3
Q
Why is it known as the marketing mix
A
-It is known as the mix because each ingredient affects the other and the mix must overall be suitable to the target customer
4
Q
Promotion
A
-the collection of techniques used to inform and persuade consumers to buy a product or service
5
Q
Above the line
A
Promotion which uses media where there is no direct contact with the potential customer
