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Mündliche P > Marketing > Flashcards

Marketing Flashcards

1
Q

Visual Merchandising

A

Optische Verkaufsförderung

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2
Q

Serviceleistungen

A

Kostenpflichtig
Kostenfrei

Artikelbezogen
Informationsbezogen

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3
Q

Ergänzungsangebote

A

Zweites sinnvolles P. für den Nutzen -> Pflegemittel

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4
Q

Faktoren des VKP

A

Markt; Mitbewerber

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5
Q

Kalkulationsschema

A 
Lep
\+ L Rabatt
= Zep
\+ L Skonto
= Bep
- BK 
= BP
- HK 
= SKP
- Gewinn 
= BVP 
- K. Skonto 
= Zvp
- K. Rabatt
= Lvp (netto) 
- Ustr. 
= Lvp (brutto)
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6
Q

Werbearten

A 
Einzelwerbung
Kollektivwerbung 
   Horizontal= Lidl, Aldi etc
   Vertikal    = Lidl +Hersteller
Sammelwerbung  (Nennung) 
Gemeinschaftswerbung
 (keine Nennung)
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7
Q

AIDA-Formel

A

Attention-Interest-Desire-Action

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8
Q

Erlebniskauf/ Versorgungkaufs

A

Ek: sinnliche Ansprechung = Boutiquen
Vk: funktionsgerecht
= Supermärkte/ Discounter

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9
Q

Betriebsformen im EH

A 
Fach/Spezialgeschäfte
Fachmarkt (rossmann)
Supermarkt
Warenhaus
Kaufhaus (C&A)
Verbrauchermarkt (woolworth)
Discounter (penny) 
Versandhandel (otto)
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Mündliche P (7 decks)

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