Marketing

Question 1

Explain what is marketing?

Answer 1

Marketing is the management process responsible for identifying,anticipating and satisfying consumer’s requirements profitably

Question 2

Explain the role of marketing

Answer 2

(i)I dentify customer need
(ii)satisfying customer need
(iii)Maintaining customer loyalty

Question 3

Explain the objectives of marketing

Answer 3

(i)Raise awareness of their product
(ii)Increase sale revenue and profit
(iii)Increase or maintain market share