Marcus Rashford Flashcards
Who is marcus
A professional Premier league and international footballer who has been widely praised for his very effective use of social media. His official website deals with his football career and his social campaigning/charity work.
things marcus has done
- free school food
- weeks worth of shopping
- literacy book club
- shown support for BLM
diff between marcus and trad sport stars
He is:
- High profile
- Speaks with power (instead of to)
- Has social media channels
- Political/issues driven
- Predominately issues-driven
Codes and convetions of social media
short videos
comment sections
suggestive content
like and dislike button
share button
caption
music
website codes and conventions
unique typography
engaging videos
semi flat design
hamburger menus
high quality product images
card design
mobile friendly layouts
who dont like marcus
right wingers. who believe in individualism and that everyone should have the capability to take care of their family themselves. think giving others free food will make them lazy
who like marcus
left wingers. ppl who believe in equity and equality. believe children should have the ability to get food in a struggling fam
What has he done specifically:
- raised money to the equivalent of over 21 million meals for childrne and families
- raise awareness of child hunger in the UK
- launched and lead the Child Food Poverty Taskforce => support the National Food Strategy
- Successfuly influenced government policy
- # MakeTheUTurn campaign - a replacement for free school meals through the lockdown => enabled 1.3 million children to eat
- made the government announce a winter package to support the children through winter until easter 2021