Galaxy and Represent advert Flashcards
What could galaxy chocolate represent?
Since it is partially seen, could represent luxury and pleasure
What could the driver’s car represent? (galaxy)
It’s similiar to a getaway car. symbol of freedom and joy. No roof, expensive, symbolises wealth and luxury
what could audrey represent, deeper meanings?
represents elegance and class. symbolises nostalgia, beauty and feminism
How is audrey represented vs the driver
She is represented as independent and makes her own decisions regardless of others. Even though it was the man who put the idea of meeting up. He submitted to her when she put the hat on him and therefore she’s in charge.
what does galaxys slogan mean?
(why have cotton when you can have silk?)
silk is more expensive and luxurious, whereas cotton is cheaper and less smooth. So they’re saying that their chocolate is better than other brands
BAME meaning
Black, Asian, Minority, Ethnic people
Represent text meaning
E in red represents blood
Half R font represents the lack of blood
Why represent shoot on rooftop
that’s where the BAME community usually lives and where rappers live
empty chairs rep (represent)
the lack of blood donors
Lady leshur why
- appeals to the youth
- part of BAME com and popular
- often has messages in song
- is funny
who was in the represent advert?
Nicola adams - british olympian.
Chucka Umunna - British politician.
Ade Adepitan - British paralympian and TV presenter
why a music video? (represent)
to appeal to young and BAME audiences
what is everyone represent in Propps theory? (represent)
Heros. To influence young BAME community they can do great things.
how adverts reflect changes in social values over time
- adverts in 1950s projected social stereotypes about ethnicity and gender; offensive to todays audiences
- in 1950s, adverts were more likely to make claims about the qualities of the product
- modern adverts are more likely to reflect values such as gender equality and diversity
- modern adverts more likely to present aspirational lifestyles and associate these with the brand identity
